Optimise Your CV – Keywords!
Almost all of those employed in a Digital Marketing role are aware that keywords are highly, very, considerably, particularly, substantially, extremely important…
From optimising copy, running paid social campaigns or writing your Meta Description, “keywords” are a buzzword in the industry, playing a significant role in determining where your site will appear on SERPs. So why is it when it comes to looking for the next career move, keywords are almost completely forgotten about in your CV?!
Although a controversial form of best representing a job seeker in Digital, the CV still stands as the main way in which an application is made. It is often the very first opportunity for a job seeker to get in front of an employer. So it’s important the person reading it (your potential employer!) gets the best first impression of you before you even utter a word. As such, you need to focus on keywords – but we don’t just mean common ones.
Keywords like Hardworking, Ambitious, Team Player, Self-Motivated, Autonomous, Creative, Energetic, Innovative, Adaptable, Goal Orientated… yada yada yada.
These are great, but they are massively overused and, no offence, but they are very generic. An employer (and a recruiter) would hope that every CV which finds its way into their inbox possess all of these skills without having to shout about it. Instead, you have the opportunity to use the character count to enhance your application. Optimise your CV!
When we say keywords we don’t just mean the likes of SEO, PPC, Account Management, Sales, Analytics, Content, Outreach, etc. Although these are useful for giving an overview of where your skill-set lies, it’s more important to accurately depict what you already know and don’t need to be taught.
“Skills and Tools” is a section we encourage all of our candidates to add to their CV. Here is where you can showcase what makes you different from other job seekers – you can bullet point what tools you know how to use which others might not.
So as an example, you might be a Technical SEO professional who thinks it is time to take the next step up the career ladder. To make yourself stand out, use the Skills and Tools section to state what tools you are proficient in using; Screaming Frog’s SEO Spider Tool, SpyOnWeb.com, BuiltWith, etc. The more you convey you know how to use, the absolute better!
- Are you an Email Marketer who has used specific Email Marketing tools? MailChimp? Litmus? dotmailer?
- PPC and have used Google AdWords? Bing Ads? Facebook Ads? Uber Suggest?
- Content Marketing tools like SEMrush, HubSpot, PR Newswire?
- Analytics with Google Analytics? Kissmetrics? Webtrends?
- CRM systems such as Salesforce, Bullhorn, Batchbook?
- Developer who speaks HTML? CSS? Python? Bootstrap?
- Social Media including Facebook? Twitter? Hootsuite? TweetDeck? SumoMe?
There are hundreds, if not thousands, of tools out there which you may have used during your career – if so, then shout about it! However, don’t lie, you will get found out. Only state those which you are confident in saying you can use. You don’t need to be an expert, but you also can’t be a complete novice.
It is also important to detail how you have previously used these tools to achieve particular results. You may be proficient at using it, but that doesn’t reveal much to an employer – give some kind of measureable statistics or facts about how that tool enhanced your capability to reach a goal. Stand out, make your CV worth meeting you!
So the key takeaway is, don’t forget about keywords. SEO, SEM, PPC, Content, Social Media… be specific! These are all good, but make them even better – add the tools you use!
We help Digital Job Seekers turn their good CVs into great CVs, which in turn helps them secure that perfect job – Need our help? Get in touch!
Or, if you’re looking to recruit the ideal Digital professional, we make sure every optimised CV we send you is the most appropriate for the job. Contact our recruiters today to find out how we can help.