New update from Google HQ – Mobilegeddon and the emphasis on responsive websites
In case you missed it, “Mobilegeddon” was the most recent Google algorithm update. Meaning absolutely nothing to some, to others it presented complete pandemonium.
On 21st April, Google released this new “mobile-friendly” algorithm, considerably altering search results through mobile devices. Well before judgement day (the day of the update with some extra spice), Google Webmasters Takaki Makino, Chaesang Jung, and Doantam Phan published a blog post vaguely detailing what the change would entail, and how website owners may avoid any disruptions.
They sum up the change in a simple sentence, one which has been regularly repeated throughout the World Wide Web, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”.
What Does This Mean For Me?
For businesses with their finger constantly on the pulse, such a change was both anticipated and subsequently equipped for. For others, the update presented some serious problems.
With practically all markets relying so heavily on SEO for their websites to be useful, especially those which feature sales, having a mobile compatible website is hugely significant. Even more so as recent studies have suggested 50-60% of all internet searches made in the West are done so on a mobile device.
This is where the problem lies, for if a website is judged to be incompatible with Google’s new algorithm, then it will significantly slide down search results on a mobile device, considerably affecting one’s traffic.
Websites – Mobile & Responsive
For those who are in this situation, there is a decision to be made. Two types of websites work with Mobilegeddon, a mobile website and a responsive website. The former is a website purely designed to work on mobile devices, with the opportunity for mobile friendly features and the potential of being a cheaper investment. The latter is an option used more and more by businesses, whether local or global. It means that one website, most likely designed for desktop viewing, is compatible with all devices; desktop, mobile, tablet etc. This is usually the more expensive option, but does include significant benefits with regards to Google’s new algorithm, SEO and customer usability.
In anticipation of the issues caused by the update, Google presented ways to approach an existing website and make appropriate changes to accommodate it, however the highlighted and highly recommended approach is to perform a deep clean, making sure every aspect of a website works and works to perfection.
You may have already noticed a change to your mobile search ranking, or perhaps you have not. Either way, the best course of action would be to check the compatibility of your current website, as losing your ranking may considerably impact your business. We encourage you use the following link to Google’s Mobile-Friendly Test.
What seems to have happened though, given this post is being written 3 weeks after Mobilegeddon’s release, is not much. The level of excruciating anticipation fell flat rather suddenly when nothing close to virtual Armageddon actually happened. Although some have suggested this was just the start of what is yet to come, I can’t help but feel the announcement, subsequent commentary, and nickname was all a bit disappointing.
What is undeniable though, is the level of sheer excitement one announcement by one of the most influential businesses managed to cause. The awareness and passion for digital is at an all-time high within the UK presently, and no more so than with the people who work in the industry. If you fancy being on top of these new technological changes and become a key part of the digital world, then check out our job board.