Landing the dream job can be a tall order, so make sure you give yourself the best chance. Follow our advice for creating your own blogging website which can help you nail the job search…
This is the final edition of our series of blogs aimed at helping job seekers land the next role by using social media (or in this case, the place where all your social media points too!).
It will focus on why you should create your own blog / website and how this can benefit your career, particularly in Digital Marketing.
There is a plethora of benefits to spending the time launching a site of your own, each of which will be discussed with regards to progressing your career.
With many different platforms you can use to build your own site, such as Wix, GoDaddy, Drupal, SquareSpace etc, it’s hard to pick which one. Each has its own USP and useful features, and, more often than not, it’s free!
Yet, the most popular choice of CMS (content management system) is WordPress – used far and wide for personal and business use alike.
The following advice will be broad and applicable to any website / blog you create, regardless of platform. Just bear in mind, it might be easier to do some things on certain platforms rather than others.
So, here we go…
Creating a site is a huge step towards becoming an all-round Digital professional. It can be a reference point for your entire career. No pressure.
Why? Well because it’s entirely yours to play with!
First, decide on a name which relates to who you are and what your niche is / will be.
When setting up a site, create specific pages which makes everything work effortlessly whilst allowing you room for creativity. The cliché headings are: “Home”, “About”, “Blog”, “Contact”. For certain disciplines, you may wish to consider adding further pages dedicated to your expertise; such as a portfolio if you’re a Designer, a Vlog if you’re a Video Marketer, etc.
When adding information, it’s important you ensure everything you claim about yourself is accurate and professional; but don’t forget about your personality! The odd bit of humour never hurt anyone and makes for a more enjoyable read; just be aware your sense of humour may not match that of your readers.
Include an “About Me” orientated page which gives details about who you are, where you have come from, what you specialise in, etc. It acts much like a Personal Summary on your CV, but with a bit more RazzMatazz.
The more information you can give about who you are, the less questions a potential employer will have about your compatibility.
Also, don’t forget to include pictures and / or videos; one of yourself as an introduction goes a long way in making your site more personalised.
Keep all information of your pages regularly updated and accurate; the last thing you want is to be called-out for something you have forgotten to change!
One of the main perks to having your own site is that you’re safe within your realm to try out new things. If you work in Digital Marketing, this can be key to your job search.
Test out new techniques, SEO tactics, Analytics tools, Meta Description and Tags, Link Building, Content Creation, Copywriting, etc. etc. Whatever your expertise is in in Digital Marketing, you can practice on your own website!
Not only does this stand out to an employer on your CV, but it makes you a more skilled professional. It’s a win-win situation.
If you work in an SEO role, or strive to, aim to get your site ranking well on Google’s SERPs. Choose a topic to focus on (ideally something you have passion for!) then try to get it onto page 1. Keep trying new techniques and tools to assist you. If you succeed, you can quote it in your CV and an employer would be impressed.
If you work in Content Marketing, you should try to create blog posts which go viral. Use tried and tested techniques, and innovate some of your own. Do what you can to ensure your content is much-loved by readers! The more exciting and successful content you create, the more you have to convey to a potential employer.
If you work in Analytics and Data, integrate your site with analytic tools. Use Google Analytics to gather insights and use this to formulate recommendations. If you write blog posts reporting what you have discovered about your site, it demonstrates you know what you’re doing and are passionate! Keep making changes and analysing them to convey your ambition to improve.
The same can be applied to every job discipline within Digital Marketing. If you’ve not had the opportunity to carry out such activity in your day job, you can use your site to test out tactics, techniques, skills and tools which makes you a better professional and may even stand out to a potential employer.
Blogging is an incredible way of demonstrating what you can do and what you know.
Whether you want to blog about the discipline you work in or something you are passionate about, don’t forget to allow your personality to shine!
There’s nothing wrong with having an opinion, if that opinion isn’t presented in an aggressive or patronising manner.
Be considerate of your audience when blogging – after all, content should be created with the reader put first!
Make sure to use best practice, including white hat SEO techniques (i.e. don’t spam keywords!). Pose questions and drive conversation. On that point, make sure you allow comments on your blogs and respond when people engage!
As all Digital Marketers know, links are vital to successful content, so ensure your blog is linking to appropriate sources, and try to encourage other sites to link back to you. This is where integrating your blog with your social media channels is imperative! Share updates and build up a following on social media – everything we have suggested in the previous posts can be supported by your website.
Be creative with what you blog about, making sure to include media files, embedded links, interactive content, infographics, etc. The more you can demonstrate you know how to use, the more skilled you appear to a potential employer.
Be knowledgeable too, not forgetting that your intelligence and insight may be judged by your audience (which could include an employer!). Use a mixture of colloquial and comprehensive language. Make sure your spelling and grammar is spot on. Always proof read! These may sound like obvious points to make, but they are still vital to having a great blog and making a great impression.
The Online CV
Given the aim of creating a site is to help you land the next career move, there’s no harm in uploading or creating an Online CV (unless you’re currently in employment and want your job search to remain covert!). You can use all the information you have on your current CV but bulk it out with interactivity! To see how to create a great CV, check out our previous blog post.
This is a great opportunity for an employer to find out more about you; including links to previous work, a portfolio, media files, etc. You could even embed a Video CV which we spoke about in our previous blog regarding YouTube.
This is but another avenue in which you can be found, and an ideal one for you to demonstrate how skilled you are whilst conveying your professional experience and personality.
Designing and creating your own site is an outstanding way to bolster your job search. You can both develop as a professional by testing out skills & tools, whilst showing a potential employer what makes you the right fit for their business.
If you take away any piece of advice from this post, let it be this:
Go and create your own website!
If you have anything you would like to add to this post about using your own site to help bolster the job search, leave a comment at the end. We’ll respond to you ASAP!
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