Digital Marketing & Recruitment Blog

Can I Find A Digital Marketing Job Whilst Travelling Abroad?

Lots of people ask us if it’s possible to start a job hunt whilst they’re aboard. Most of the time, I would say ‘No’ you need to be physically present in the country you are aiming to get your next job in. But on this occasion, I even proved myself wrong…

Abby Tayleure-Emmit introduced herself as a Marketing Manager from London, who married last year and was on a yearlong adventure with her new husband, travelling the world and creating along the way. In line with starting their new lives as husband and wife, once the inevitable year of travel came to an end the plan was to relocate their careers out of London towards the coast of East Sussex.

Listening to Abby, who was then in a remote village in Laos, moving onto Thailand in the next few days, I gained an understanding of her career to date and ambitions for the future. It was immediately evident she is on the upwards curve of her career, full of creativity, passion and enthusiasm.

Abby Tayleure-Emmit

In a fortunate coincidence, clockworkTalent were in the process of hiring for an award-winning East Sussex based Charitable Trust who operate 10 leisure centres and has a focus on fitness and healthy lifestyles for the community.

Helping an individual source their dream marketing job will always be gratifying but doing this whilst they were travelling through Asia in the final weeks of a yearlong adventure really does me proud. It doesn’t always work, but when the ‘perfect match’ is plain to see and all parties work together to make it happen – you can achieve a really positive result like we did.

In our immediate future we continue to work with Abby but this time she is the employer in her new role, Head of Marketing. We’re expanding Abby’s team with a Content & Social Media Executive, someone with the basics in place and oodles of passion and enthusiasm. You can check our job board for similar current opportunities.

Abby has in the meantime been kind enough to share her thoughts on our recent work together…

Natasha and the team at clockworkTalent were truly the best recruitment agency I’ve ever worked with. I was out of the country while looking for work and they not only accommodated the time differences and the need to do most communications via email and WhatsApp but secured me three interviews and a successful job offer! Some recruitment agents promise the world and deliver very little, not clockworkTalent. Natasha struck the perfect balance of encouragement and support while being honest with me about any hurdles of conducting a job search from the other side of the world. The whole team really know their stuff. I was initially attracted to them due to their own great digital marketing, supported all the way through the process by their expertise and easy going nature, and it felt like a shared celebration when I was offered the role. Thank you, Natasha and team!

Abby Tayleure-Emmitt, Head of Marketing, Wave Leisure Trust Ltd

If like Abby, you’re seeking to make a significant change in to your marketing career, whether it’s location, industry sector or looking for a recruitment partner who can talk you through the options available to you, speak with clockworkTalent’s specialist recruiters who take the time to listen and work with you to find the right Digital Marketing Jobs. You can send us a message through our Contact FormEmail us directly or call 0203 751 4108We also publish new job opportunities and job seeking tips via Social Media, so make sure to follow us and join our conversation on YouTubeTwitterFacebookLinkedIn & Instagram!

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10 Digital Tools Alexandra Tachalova Couldn’t Live Without

You will know Alexandra Tachalova from her digital marketing work and being the founder of Digital Olympus, the online digital marketing conference that takes place every quarter…

Alexandra is a knowledgeable marketer and shares her tips and ideas in regular contributions for MOZ & SEJ. But, how does she get all of this done? We’ve been chatting to Alexandra about her favourite digital tools, which ones she uses on a day to day basis to ensure her time is not wasted and her digital marketing work is the best it can be…

Over to you, Alexandra…

Just like any other industry, working in digital marketing means you are dealing with some routine tasks on a daily basis. I’m not going to lie, sometimes it drives me crazy. Whether it’s an outreach strategy that involves gathering and organizing the database, or searching for expert’s contact details or analysing domain’s backlink profile. We all can agree that these tasks involve a lot of manual work that is, by far, the least enjoyable.

In this post, I want to let you in on what makes my work life a little bit easier and allows me to juggle multiple tasks at a time.

Apart from my other work activities, I do a lot of PR related work. And if there’s a tool that can help me improve my content marketing performance, I will most definitely use that tool. In other words, my favourite tools are those that save my time, improve my pitching strategy and help me target the right audience.

So, get ready to find some other things to keep you busy, as your schedule is about to get more flexible.


In a perfect world, PR managers can get their hands on contact details of any blogger or a journalist they want to pitch their stories to. Sadly, in reality, things look more like ‘catch me if you can’ game, with journalists constantly moving from one top industry magazine to another. As a result, the email you spent hours on digging up is no longer used. Tough luck. But that’s where can really help you. Even if a tool can’t tell you the email address of a person you’re trying to connect with, it shows you a pattern that a company uses to create their emails:

To give you an example, I typed in Hubspot’s web address and got a list of different emails with an explanation of how the company assigns an email name to each employee. And you can always export this information in a CSV spreadsheet.

So if you’ve never heard of this tool, then I just saved you several hours spent on exhausting research.


  1. BuzzSumo

BuzzSumo is a must-have tool for every respectful PR marketer because it shows the names of authors who currently contribute to a specific site. Want to get a list of Entrepreneur’s or Inc’s contributors all at once within a few seconds? Then simply click on an export button in BuzzSumo and start working on your pitch:

Another cool feature that can help you significantly improve your pitch is finding the best performing posts by filtering them based on an author’s name:


Having this data can help you understand what kind of topics a contributor prefers to cover, so you won’t be wasting your time on guesswork. This gives you a unique chance to land a long-lasting partnership if you do the rest of the things right. On top of this, you can always refer to this data and demonstrate that you aren’t afraid to do your homework and care about other people’s time and value their work. Isn’t it great? Wait, it gets even better!

  1. Ahrefs

Searching for the best blogs that have added a backlink to your competitors, but the results aren’t so impressive? Then Ahrefs will definitely surprise you by delivering this data in just a few clicks.

Ahrefs also allows you to find the best performing content that your rivals are linking to, which gives you an idea of what kind of content you need to create and which sites to pitch to. Besides, I also like their Batch Analysis tool that lets you analyze up to 200 domains at once and see if these sites are worth your time and effort. It’s one of the best backlink analysis tools I’ve used so far. Not a bad time-saver strategy, isn’t it?

  1. SEMrush

SEMrush has tons of features and reports that I can’t do without. When I select a site for my future PR campaign, I try to evaluate not only the domain authority that is based on the number of referring domains, but I also look at how well its content is ranking in Google. This is where SEMrush speeds things up for me. By simply looking at what kind of pages are getting the most traffic, you can evaluate the chances your future piece has to show up in SERPs. For instance, here’s a report that explains what posts on Contently’s blog have the most visibility and traffic:

This report also shows you the number of keywords an article is ranking for. And, as usual, you can save this information by exporting it in a separate document.

  1. SimilarWeb

SimilarWeb’s free report is an incredible source of data when you’re trying to estimate how many users you’ll be able to reach if your post gets published on selected blogs. This data plays a major role in my work routine because it helps me prioritize which sites I need to pitch to first. If you don’t mind getting a paid account, then you’ll get yourself a set of other handy features. For example, SimilarWeb paid account offers you a report that presents what kind of posts are sending the highest number of visitors to your rivals. When it comes to PR, it’s important to remember about referral traffic. No doubt, brand awareness and links matter, but users you attract can one day become paying clients. And that’s a lot better.

  1. Google Tag Manager

I can’t imagine working with content without using Google Tag Manager. It can do a lot of things. The one thing Google Tag Manager does exceptionally well is helping you understand exactly how users interact with your content. GTM can answer questions like whether your visitors are reading your post in its entirety if they are clicking on links or scrolling to the end of your post. It can also tell you if your page visitors left their contact details on that page. Another reason why Google Tag Manager fascinates me is that it shows how efficient each of your channels is in acquiring new leads. This feature is very convenient when you need to analyse your social media channels:


If you look at the screenshot above, you’ll see that Twitter is the leader in bringing new users on board.

  1. Canva

I hear that sometimes Canva is underestimated by the marketers. Well, that’s too bad because this tool can create excellent pictures to accompany your content pieces. It offers a variety of features you can take advantage of as you customize your design. You can create GIF images that prove to outperform regular static images in terms of engaging your audience with your content. If you want to diversify the types of visuals you’re using, build your own infographics or simple graphs for a better presentation of your data.

  1. will be your devoted sidekick in accomplishing your PR goals. It is a sponsored content marketplace that can help you reach a much broader audience by effectively promoting your content. Some blogs are really hard to pitch to, and you can spend months on trying to get hold of someone to assist you. That’s why I recommend my clients to consider purchasing sponsored content. helps me understand a current price range within a niche or industry without going through an excruciating process of requesting prices from every blog. gives me both the pricing and the number of visitors each site has to offer. All I need to do is log on, type in a website and forward this data to my client. It also makes it easier for a client to make a right purchasing decision: Very few sites openly display their prices. So, believe me, it takes a lot of time to research this kind of information. And this tool has already done all the legwork for you.

Email is not dead. In fact, it’s as alive as ever. And MailChimp helps to automate and manage your email communications with your users.  For one, you can design a full-fledged email campaign with funnels for your gated content. Secondly, you don’t have to pay to use the tool if you don’t mind seeing MailChimp’s logo at the bottom of your newsletter. This email automation platform also offers some basic analytics and tracking which is a nice bonus. Basically, you can design and send emails, set up different email funnels, and play around with this tool if you’re not sure you want to invest in your email strategy just yet.

  1. FollowerWonk

I use FollowerWonk mainly to build custom audiences on Twitter. It’s a known fact that Twitter is flooded with bots. So if you don’t want to advertise to fake accounts, you will have to spend some time working in Excel. With FollowerWonk’s unparalleled features, you can export either your competitor’s followers or followers of accounts that publish relevant content. The cherry on the cake is the fact that you can get rid of bots as much as it is possible thanks to the following rows you get in your export file:

  • The date account was created (I always delete recently created accounts)
  • The number of retweets an account has (the higher this number is, the more likely this account is real)
  • The date of the latest tweet (this really helps to eliminate inactive accounts)
  • The number of followers (if an account has unrealistically too many of them, I delete it – it looks too fishy to me).

To Sum Up

Time is a precious commodity. So why give yourself a hard time with performing manual work when they’re so many amazing tools to facilitate your routine tasks? In this article, I told you about the top 10 tools I can’t work without. Are there any other tools out there that can help you fight the routine? Most definitely! I’d like to know what tools offer you a lifeline in the sea of monotonous work. Share your examples in the comment section below.

Alexandra Tachalova

Like Alexandra, many of us have multiple projects running simultaneously, so it can be amazing when you discover a tool that helps free up some of the manual, laborious tasks. We hope you’re enjoying the suggestions of new tools through our series of  ‘10 Digital Tools … Couldn’t Live Without’ as we continue to publish from digital marketing industry experts across all channels, continents and specialisms!

If you’re looking to advance your digital marketing career, did you know we offer a Free CV Critique? Start a conversation with us by sending your current CV to and our specialist Recruiters will get in touch.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all our jobs and news through our social media channels including TwitterFacebookLinkedIn Instagram!

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10 Digital Tools David Iwanow Couldn’t Live Without

Looking for a way to increase your productivity? Want some new SEO tools to try? Check out this list from SEO expert David Iwanow…

David Iwanow has been involved in SEO for over 11 years now since he first got started running his own search agency The Lost Agency in Brisbane, Australia.  He is also known as one of the co-founders of SEO Meetups a monthly SEO event that happens across 4 cities in Australia and occasionally in Europe with over 3,300 members. David is also a fairly active speaker and you can check out some of his many previous presentations over on SlideShare.

David is currently SEO Manager for Global Deployments for Schibsted Media Group, based in London. His previous roles include Director of Strategy for BlueGlass and almost 3 years with eBay classifieds group in Amsterdam looking after the Benelux region as SEO Product Manager.  David is an avid traveller and has been working on his travel stories over on Travel Network over the past few years, but certainly needs to dedicate a bit more time to finishing several draft posts.

David Iwano

I do love to stick with a great tool once I’ve found it and it takes a fairly high level of innovation to convince me to swap across to a competitors tool.  I find I don’t have the time or energy to learn a new tool from scratch but always get offers to try a new tool but rarely end up swapping.  I also find I focus on tools that do one thing really really well and additional features that are tacked on are often not as good as a dedicated product, so I’m not a fan of the generalist product suite that does a bit of everything.

Majestic – Disclosure I’m an ambassador for Majestic but I’ve been using their product long before I was an ambassador in my SEO audits.  The platform has gone from strength to strength over the last several years and they have also invested a lot of time into rebuilding the interface to make the data easier to consume. Similar to Sistrix they have a good range of historical data that goes back to 2012 with 6.66 billion URLs in their historical index.  Majestic uses its own proprietary metric TrustFlow (quality) and CitationFlow (quantity) that it uses to understand the authority of a website.  The most common feature I use is Site Explorer but do love the Clique Hunter & Comparison tool but I often just use the advanced reports to export the data and do the analysis in Excel but if it’s over 1 million rows then import the data into Tableau.  If you want to keep an eye on what is happening their marketing and product team is busy producing some great content on their blog. I use Majestic for monitoring my own sites but also for competitive analysis which helps me understand how active they are in SEO, how advanced their SEO programs are and what are the opportunities.  You can also some features of the Majestic features for free and if you verify your domain you get insights on your own domains for free.

SEOmonitor – Disclosure from 2017 I’m on their customer advisory board but swapped to using their product back in 2016 when I was working with Samuel Hurley who is now over at on some better SEO tools for tracking client results.  One of the initial and favourite features was their SEO forecasting tool which took the time for traffic estimates 3 days in excel down to just 5 minutes.  The integration with Google Analytics & Google Search Console allows insight on which keywords are driving conversions but also a split on brand/non-brand traffic.  The fact that they allow you to track an unlimited amount of competitors also made it useful as SEO competitors might change during the life of a project. I love them because their support team and willingness to fix/resolve bugs is world class and they have a very active blog covering all the upcoming feature enhancements. I use SEOmonitor for SEO forecasting, tracking competitors and monitoring the performance of primary keywords.

Sistrix – While they support a smaller number of countries, they provide some fairly detailed insights on SEO, links, social signals, advertising and universal search results.  They also have a reasonably large set of keywords tracked and a large range of historical data for most domains. One of my favourite insights is their top URL and top path report so you can see what are the pages or sections receiving organic traffic but also what keywords are driving that traffic similar to what you would see in Google Search Console.  Their team is also very active in using their data and insights to produce some really great blog posts that are good to read.  I use Sistrix a lot for competitive analysis but also useful for SEO audits.

ScreamingFrog – Still after all these years, ScreamingFrog remain the go-to SEO spider for most SEOs, being desktop based it is perfect if you work in a role that doesn’t allow cloud-based tools to be used. They have two products a free version for up to 500 URLs but I would suggest the paid version that crawls as many URLs as you want in a year. I often use ScreamingFrog for initial audits up to 1 million URLs (need to adjust the memory settings) but for larger websites, you just need to use DeepCrawl.  I use ScreamingFrog for SEO audits, in my daily SEO work but also to understand the structure to ensure I correctly setup my DeepCrawl crawls to get the best results.

DeepCrawl – This is one of the future platforms that SEOs will wonder how they did their SEO audits without.  Again I love using their platform because it’s far cheaper than similar products such as Botify and their support team go above and beyond to help you make sure you can do what you need.  I’ve used their platform in the past to crawl 3.5 million pages for an SEO audit of a leading job site, and weekly crawls of a leading travel portal to track technical SEO changes.  I use DeepCrawl for SEO audits but also tracking SEO changes to my websites.

Xenu – One of the original SEO crawlers and still an app I love as it’s desktop-based but is the tool I goto when I need to crawl a huge website and just need very high-level numbers such as a number of URLs.  I’ve used it to crawl websites with millions of pages in the past and it, just be aware it’s a bit clunky and hasn’t been updated since September 2010.

Zapier – I think Zapier is one of the most underutilized tools available, it’s a perfect product if you are trying to automate a task.  You can link to most web services quickly and easily, define rules/logic and then run the Zap (script).  If you think about it you can most likely do it via Zapier, some of the potential tasks could be

  • Create Asana tasks via Google Forms/Sheets
  • Add rows in Google sheets as to do items in Basecamp 3
  • Create Google tasks or Zendesk tickets from Pingdom alerts
  • Post new WordPress posts to your FB page
  • Tweet new WordPress posts automatically
  • Post new Instagram photos to your WordPress blog
  • Buffer your Instagram photos
  • Add new Twitter followers to a Buffer queue for a thank you message
  • Backup files from Dropbox folder to Amazon S3 bucket

SEMRush – Their team run some great SEO Live audit webinars that you should certainly check out as they are run every week or so.  I like their tool because it covers almost every possible country in the world, the data is better for larger markets but it’s great that it has such a wide range of coverage without an additional cost.  Their tool is also great for domain or keyword insights and has a nice interface that allows you to view organic and paid traffic channels so you can understand what are the primary keywords driving traffic.  They also have a nice backlink insights report that is good for including top-level metrics in SEO audits or presentations.  If you focus a lot on offsite tactics (link building/content marketing) their backlink audit can provide some good insights and can integrate with Majestic, Google Search Console and Google Analytics. I use SEMRush for SEO audits but have also set up their site audit tool, backlink audit and the brand monitoring feature.

LittleWarden – This has actually started to become my favourite little monitoring tool, they are aggressively building out new features to help SEOs and website owners keep on eye on the small things that can take up time and should be automated.  I’ve looked into building some of these basic checks and it’s far cheaper at £15/month and more efficient to just use their service. I use LittleWarden to run daily checks across my sites looking for simple things such as; Robots.txt has changed, Googlebot is not blocked, 404 page returns a 404 and SSL has not expired.

SanityCheck – This is certainly an interesting little tool, which I’ve started playing around with but something that I think I need to dedicate a bit more time into exploring.  It’s basically a way to get more insights out of your Google Search Console data for new content ideas and prioritize which pages to improve based on their click-thru-rate performance and average rank. Like several other tools, this is cheap enough for 1 site $20/month to be running in the background and setup ready to use. I have only started looking into this tool with my own site to see how actionable the insights are.

David Iwanow logos

Like David, I’m sure you’ve got your favourite tools and tend to stick with them but we hope you’re enjoying the suggestions of new tools through our series of  ‘10 Digital Tools … Couldn’t Live Without’  as we continue to publish from digital marketing industry experts  across all channels, continents and specialisms!

If you’re looking to advance your digital marketing career, did you know we offer a Free CV Critique? Start a conversation with us by sending your current CV to and our specialist Recruiters will get in touch.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all our jobs and news through our social media channels including Twitter, Facebook, LinkedIn & Instagram!

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10 Digital Tools Sam Vandermark Couldn’t Live Without

You can’t spell ‘Search Marketing’ without Google… well, you know what I mean… So, which of Google’s tools could really benefit your productivity at work? Sam Vandermark offers insight into her top 10 digital tools (including 4 from Google!) that help get her work done…

Sam Vandermark has worked in digital marketing for over 8 years, specialising in search but also developing integrated performance strategies across all biddable channels including paid social, display and digital video.

Previously she has helped many UK eCommerce businesses deliver sales growth through digital campaign execution, working for independent media agencies such as The Specialist Works, but more recently moved to Toronto to support Scotiabank’s digital acquisition team.

Sam Vandermark

Google Keyword Planner is a staple resource for building out a new keyword portfolio based on real commercial search queries – just don’t forget to select your location before you get any estimates. I’ve also found that if you input a website URL that you’ll often get more results than leaving it blank. Take the bid suggestions with a pinch of salt and use these in conjunction with the competition “score” to get an idea of how aggressive the SERP is before you deploy.

SEMRush has lots of benefits including enabling you to really drill into what search keywords are driving volume for your competitors and the ad copy they’re using. Performing a keyword gap analysis by simply downloading yours and your competitors’ keyword lists, then using Excel Vlookup formulas to find the missing opportunities for your own keyword portfolio is where this tool delivers quick and easy impact.

Google Analytics won’t be a surprise to anyone but is absolutely essential. Take full advantage of your ability to create remarketing audiences for use in AdWords based on custom combinations of traffic behaviour, e.g. user visited a particular product page and completed a specific event (if you’ve identified these users as valuable to your end goal). You should also develop custom segments to delve deeper into the behaviours of more valuable visitors e.g. average number of visits before a conversion = 4, so what pages do these users typically visit in their journey?

SimilarWeb – Competitive intelligence is never perfect, but this is as close as you’ll get in terms of a premium solution at a decent price. Panel data comprises the bulk of the data collection here (their standard is at least 1% of the country population) but comparing it to internal site numbers, it’s not too far off. And anyway, it’s about gaining insight into your own traffic relative to your core competition, as well as understanding their traffic sources in more depth to unlock opportunities.

Google Trends is an everyday must, because sometimes you need to look beyond your own data to contextualize performance. Understanding at a glance the market demand around my biggest volume generic keywords and being able to get a clear visualisation of this makes it easy for me to communicate volume trends and forecast future demand to the business/client. I would recommend downloading the (normalized) monthly trend data for the previous year and aligning your own historical data to help inform your predicted volume and spend for the coming months.

For detailed reporting, Tableau is a best-in-class data visualisation tool that can make big data accessible. Especially in large organizations (let’s say, a bank!) it’s essential that an intimidating amount of performance data is crunched in a way that makes sense to the business. Disclaimer: I have the luxury of working with data analytics specialists to help bring this to life. If you’re not quite there yet in terms of scale or want something a bit more widely accessible, try using Microsoft’s Power BI – a free tool that enables you to connect your Google Analytics account amongst others and get cracking with fancy dashboards.

AdWords scripts enable automation of aggregated reporting and extra valuable insights into your AdWords performance, and in my experience are one of the most under-used tools at an SEM professional’s disposal. Look at the Google developer suite for out-of-the-box scripts that can help gather actionable insights at scale.

Google Tag Assistant has been invaluable for me in terms of effectively troubleshooting tag firing issues. It’s a free Chrome extension that allows you to see exactly which tags are firing on which pages (even providing the AdWords conversion IDs) so you can identify any gaps in tagging and ensure that specific events are being properly tracked.

If you’re running any Universal App campaigns to drive app installs and engagements, I’ve found Firebase to be the most essential and intuitive SDK for running these campaigns and tracking to in-app actions. It’s so easy to link with AdWords and start tracking your iOS events – gone are the days of using a messy postback URL!

Extra honourable mention goes to Slack, an indispensable tool for communicating across large teams and sharing knowledge, which is so important in this game.

Fully appreciate there’s a lot of Google products in here, and it’s important to always be on the lookout for other tools that can deliver aggregated insight across engines, but the truth is that we can’t do search marketing without Google. Their seamless integration between products makes for the most reliable sources of performance data, and with more products like Ads Data Hub looking to uncover the relationship between digital touchpoints in greater depth, it’s an exciting time to be a search marketer.

Sam Vandermark fave logos

A huge thank you to Sam for her insightful list of tools! If you would like more information or wish to share new digital tools you’ve discovered, get in touch with us via Also do keep an eye out for more in this series of  ‘10 Digital Tools … Couldn’t Live Without’ as we’re publishing on a regular basis from  equally inspiring digital marketing experts.

If you’re looking to advance your career, did you know we offer a  Free CV Critique? Start a conversation by sending your current CV to and our specialist Digital Marketing Recruiters will get in touch with you for a discreet conversation.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all our jobs and news through our social media channels including TwitterFacebookLinkedInInstagram!

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New Baby & New Job? Of Course clockworkTalent Delivered!

We all like a happy story and this one began at Halloween…

We commenced a search for a really enthusiastic Digital Marketer who already knew the fundamentals but was eager to grow, learn and take on more responsibility for a brand expanding their digital marketing team. This UK based company, PegasusLife, is breaking the mould in the retirement housing market and has exciting projects underway. With a strong leadership team and ambitions for their online presence, it was essential to find the right person for this role.

getting ready

As part of a strong shortlist of interesting applicants to consider, along came Kolade Bolorunduro. With a degree in Law and a Masters in Marketing Management, he was already working in a startup as their sole marketing professional. He had experience of the demands of a fast paced environment and brought knowledge in the fundamentals we were looking for. He also had a track record of digital marketing experience to draw upon as well as recent certification in Google Squared Online Digital Marketing accreditation. He appeared to have all the right qualities for the role.

Life was about to get more exciting for Kolade. With Mrs Bolorunduro focused on her finals weeks of pregnancy and bringing their first child into the world, Kolade did them proud delivering an exceptional presentation and interviews. The two fold celebrations were delightful as within the week Kolade became a proud new Father and also accepted a job offer to become Pegasus Life’s Digital Executive.

A couple months into his new job we caught up with Kolade and here’s what he had to say about his experience of working with specialist recruiters, clockworkTalent:

I would definitely recommend clockworkTalent.
Natasha is easily the most helpful and proactive recruitment agent I have ever worked with. She was honest and upfront about the role and it was clear she understood what I wanted in my next role.

-Kolade Bolorunduro, Digital Executive, Pegasus Life

If, like Kolade, you are already working in Digital Marketing but are looking for the next “right” job opportunity, speak with clockworkTalent’s specialist recruiters who take the time to listen and work with you to find the right Digital Marketing Jobs. You can send us a message through our Contact Form, Email us directly or call 0203 751 4108. We also publish new job opportunities and job seeking tips via Social Media, so make sure to follow us and join our conversation on YouTube, Twitter, Facebook, LinkedIn, YouTube & Instagram!

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How Can Your Side Hustle Make Your CV Stand Out From The Crowd?

When critiquing CVs, a question which strikes me more often than not is ‘what else…?’

Looking to make CVs the best they can be, we always want to know ‘what else’ have you done? What else have you achieved? What have you not put on the CV which might show you in an even better light? Your answers to these questions should then be used in your CV to help improve your chance of getting the invite to interview.

To stand out from the crowd, you need to start with an accurate and professional CV which slaps an employer in the face and says, ‘meet me!’. You’ll need to consider what else you’ve done in addition to your actual job. What else can you put in your CV to take it from being just another ‘okay CV’, which will be left in the pile.

We’ve shared tips on writing great CVs before, now we’d like to take it a step further sharing specific activities you can undertake which could positively differentiate you from all other job applicants.

Let’s assume you’ve got great experience with all the textbook requirements for the job. To become exceptional, you need to consider the activities you can do which help define your industry image and help you stand out from your peers.

Undertaking any, if not all of the activities below can help create an industry platform to build your reputation, something which will provide a distinct advantage during the CV selection process. Don’t hide them away, make sure you highlight them in your CV, so any employer will be aware of what else you’re doing in addition to your day to day responsibilities.

Blog Writing

In writing and publishing your own blog, you are showing an employer your creativity is not reserved for just the 9-5pm job. It may also reinforce the depth of your industry experience for example in applying to be a Content Executive for a Travel business if your blog is about travel – Bonus! Adversely, you need to make sure the blog content doesn’t reflect poorly on your professional career. Whilst your own blog may not be immediately relevant to your day job, it is somewhere which you’re able to develop your talent and hone your craft.

blog writing

Personal Website

Having your own website can be the shining beacon of why an employer might want to meet you. If you have technical skills, you might show these on your site to impress an employer, who after seeing your site will want to meet the guy / girl who produced such great work.

It’s a bit like your shop window, laid out for everyone to see how good you are. Equally, it’s somewhere for you to hone your skills, whether it’s CRO, SEO tactics, link building, paid advertising etc.


Getting yourself out there, if not in person then at least by your content. This is a great way to get noticed for your experience, skill and knowledge. Become a contributor and have your articles published, get interviewed for podcasts or become a speaker at industry conferences / events. Depending on your level of experience in the industry as to where and what you can submit but become recognised for your proactive stance on contributing to the digital marketing industry.


Social Media Activity

There are now so many choices as to which platform you use to build your audience and how you represent yourself. It might be through photographs on Instagram or your written contribution on Facebook, LinkedIn or Twitter. It might even be through your YouTube Channel.

If you’ve built a YouTube Channel with 1,000+ subscribers this is a huge achievement to be proud of, so share it! If you have a creative outlet, have shaped and molded it to be the best it can be, you should showcase it in your CV!

Make sure your profiles are at least, complete. At their best – showcase them with your finest work and ensure they are complete with full bio and photo. It would also be sacrilege for an employer to stumble up on abandoned or bad social media accounts – so make sure you clean them up!


Get yourself up and out. There are more and more industry-specific meetups happening locally. You’ve got Inbound, Take It Offline, Brighton Digital Woman and more. My thoughts, pick and choose the ones which you can add value to or play specifically to your experience. But if they’re on your doorstep, it’s definitely worth popping in. Don’t spread yourself too thin but also don’t hold back. Networking is fun, as is the knowledge share and beers (yes, there will probably be beer!).


Taking part always counts, you can build a reputation either physically through conferences or meetups, but you can equally build your reputation through online Groups -LinkedIn, Facebook or other. It may be that you initially take part in someone else’s group – Marie Page’s Team Digerati or Jim Munro‘s Dumb SEO Questions on Facebook for example. Although if you’re more experienced you might even try your hand at building an online forum where you can offer less experienced digital Marketers a friendly discussion space.

Teach / Training


To be considered from 2 perspectives:

The first is your own training. Ensuring your own skills are upto date and best practice – list the recent or specialist training courses you’ve completed If you did complete your formal education a while ago, it’s worth highlighting recent industry training you’ve received reflecting you’re always evolving and learning.

The second thought is the training of others. If you’re established and have a forte which you could share with others, you may wish to consider offering your services as a trainer to the industry.

Side Hustle

Our industry peers are generally entrepreneurial. And for many, it’s common for there to be some sort of side hustle on the go in addition to a day job. Whether it’s an affiliates site, creating the marketing of a family member’s web-based business, developing an app, freelance photography or even writing a book. It’s these extracurricular activities which make you exceptional and is a way for you to show potential employers what you’re capable of. That you’re prepared to step out of the box and go above and beyond the norm.

Side Hustle

When it comes to CV writing, detailing your employment history alone is not enough. It’s so competitive out there and if you’re anywhere near ambitious about your career – you’ll want the best job.

You’ll need to ensure you’re undertaking activities like those above. If you’re already doing them, make sure you include them in your CV. It doesn’t have to be in great detail but enough to offer a teaser which can then be discussed in more detail when you’re called for interview.

It’s essential you’re doing a great job in your day job; having a commendable track record of over-achievement is always great but even more so, is being able to demonstrate what you do in your ‘down time’. An employer likes to know you’re contributing to industry knowledge; you’re proactive in your learning and trying out new techniques. Essentially, you’re a go-getter who’s up for the challenge.

In this disruptive industry, to land the best jobs you need to step out of your comfort zone and become a game changer going above and beyond what is expected!

If you would like help finding your dream Digital Marketing Job, get in touch with our specialist Recruiters today! You can send us a message through our Contact Form, Email us directly or call 0203 751 4108We also publish new job opportunities and job seeking tips via Social Media, so make sure to follow us and join our conversation on YouTubeTwitterFacebookLinkedIn, YouTube & Instagram

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Top Tips For Falling Back In Love With Your Job

Finding happiness at work can do wonders for your overall mental wellbeing and improve your self-esteem. If you’ve fallen out of love with your job, we have some tips to try before looking for something new… 

Get away from your desk…

Did you know that over a third of all British workers don’t use up all of their annual holiday allowance?


You’re entitled to time off throughout the year, so take it! And I don’t mean you have to go on holiday all the time, you could use these days to attend conferences and industry events to meet new people and take charge of your own personal development.

Rachel Finch, founder of Brighton Digital Women explained recently at an event that she tries to take a ‘Selfcation’ twice a year. This means going somewhere you’ve never heard of, on your own. Solo travel will bring you out of your comfort zone and provide new experiences from which you can learn a whole lot about yourself.

 train travel

Get organised…

Who doesn’t love a to-do list?

Even if you only write down 3 small things you’d like to achieve for the day, it’s so satisfying to see them ticked off at the end of the day! You could also flip it around and make a note of something you’ve accomplished at the end of each day.

One of my favourite tips – Declutter your desk and treat yourself to some new stationary!

Call me crazy but when I got to work on Monday a few weeks ago to find my colleague had bought me a cute pink pot of paperclips it made my day!

Clean desk

Take up a new sport

I know most of you just cringed at the thought of having to do this but hear me out…

Taking up a new sport and getting exercise can do wonders for your mental and physical wellbeing allowing you to look at your job in a new perspective. I recently took up squash, found that I wasn’t completely awful at it and surprisingly quite enjoy it! Instantly, I felt energised and now have something new to look forward to doing after work.

Half of the battle is finding the motivation to get out there and try something new and the other half is finding the time after a day’s work.

But it can be done!

To avoid sweating it out on your own in the gym, why not join a team/evening class of something you enjoy – this way, you’ll also meet new friends along the way!

You could simply go for a walk at lunchtimes or start morning/lunchtime yoga sessions in your office for you and your colleagues. Even easier, you could park a bit further away from the office forcing yourself to raise the blood pressure as you walk into work. Anything to get the endorphins bouncing!

Taking up a new sport

Find purpose in your role

Step back and take a look at your role. Without getting technical about job descriptions, what is your purpose?

As the Digital Marketing Executive at clockworkTalent, my (non-technical) purpose is to spread the word about our exceptional service in finding jobs for digital marketing talent.

I find huge personal satisfaction when I hear from our recruitment team that someone who I initially spoke to on social media has received a job offer through our agency!

If you can focus on your worth, you might spark up a new relationship with your job.

Office dog, Office dog, Office dog!

Having a canine colleague is a growing trend for businesses- and with good reason!

Dogs have been proven to have loads of positive effects on teams. According to The Guardian, more than 8% of employees in the UK can take their dogs to work. If you’re struggling to think of how to convince your boss to allow this, why not ask for a company trial on Bring Your Dog To Work Day this year.

More reasons your boss might be persuaded by…

They offer a pleasant distraction from work and can give you an opportunity to take a short break. They promote positivity and can unite a team by being the centre of attention. Office dogs also balance emotions, are non-judgemental and will be friends with anyone which can help you relax and feel at ease as you work.

An office dog will also provide unlimited content for your social media! – Check out the #OfficeDogs hashtag on Instagram!

Office Dog

Make new friends

Try to change who you sit with / spend the most time with at work, fresh conversation faces can help improve your mood. A little goes a long way when building relationships with colleagues so share those positive vibes! You could simply make coffee for your team or help a colleague with something they’ve been struggling with.

If you’re part of a small team embrace social media! Facebook groups are a great place to find like-minded people in your industry who are happy to chat, answer questions and learn about your work throughout the day. One of the best ones I’ve found for meeting and chatting things through with engaged Digital Marketers is Team Digirati.

clockworkTalent are a small team and work closely together every day. We know what makes each other happy and one way we stay motivated at work is by making an effort with each other!

I personally have a goal of making sure my boss Natasha and I laugh everyday… and we usually do!


Change it up!

Try to do something differently! If you can change the way you do your job or can find new ways to get your work done, do it!

Know when to end it…

Very much like any relationship, if it’s toxic, walk away.

If you’ve given it your all and still aren’t finding happiness in your role, it’s probably time to move on.

The best thing you can do is be honest with your current employer and try to take your time finding a new role before leaving. If you rebound into a new job too quickly you might end up regretting that one too.

If you’re looking for true love with a Digital Marketing Role, our specialist recruiters can help. Not only do we have a range of jobs in all areas of the industry, but we also take the time to get to know you. To use our expert matchmaking service, get in touch with Natasha Woodford by calling 0203 751 4108 or email your CV to

We publish new job opportunities and digital marketing news via Social Media, so make sure to follow us and join our conversation on YouTubeTwitterFacebookLinkedIn, YouTube & Instagram

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So You Want To Be A Social Media Influencer…

Appearing seemingly from nowhere, Social Media Influencers are a growing breed who are making more money than anyone could ever have predicted…

 What is a Social Media Influencer?

A social media influencer is someone with a significant audience of online followers and usually of high profile or credible within a specific industry whether it’s Beauty, Video Gaming, or Fitness.

To put the astronomical potential of Social Media Influencers into perspective- Felix Kjellberg, AKA PewDiePie, a 27-year-old YouTube star who started by filming himself playing video games as a teenager with no intention of making money now has over 60 million subscribers and a reported net worth of $25 million!

For brands, influencer marketing is seriously exciting! According to 2017 Tap Influence research, 40% of people have purchased an item after seeing it used by an Influencer on Twitter, Instagram, or YouTube. But, influencer marketing can be much more than word of mouth for brands, the world’s top 10 beauty influencers have a combined social media reach of 135,000,000 people! So, if you can get a well-established Influencer to feature your product in a social post or video, chances are, you’ll see a remarkable increase in ROI.

Can Influencers be trusted?

With great influence, comes great responsibility. A Social Media Influencer has the reputation of a brand in their (sometimes unregulated) hands.

You can’t escape stories of influencer marketing going wrong.

Whether it’s a celebrity not removing the posting instructions to an Instagram post, or the much more offensive blunders from recent YouTube history including Logan Paul, and his now infamous New Year’s Day 2018 screw-up of uploading a vlog featuring the body of a suicide victim to his 16 million YouTube subscribers. PewDiePie making racist jokes in his videos that are watched by millions of children or Elle Darby finding herself in hot water after assuming a hotel would let her stay for free.

Scott Disick SM blunder
Social media scandals like these have resulted in some of the world’s biggest brands cutting ties with Influencers because of controversies, including Disney. With increasing buzz (and money) in the influencer marketing industry, and it ultimately being run by young people with brand new technology, the marketing laws and regulations will have to be reviewed, and continually developed to keep up.

How to become an Influencer…

With 75% of under 17’s stating their dream job is to be a YouTuber / Vlogger, it’s no wonder influencer marketing has become a serious aspect of the marketing job industry.

If you want to make a living from SM influencing, you need to put in the hours! This is no ‘get rich quick’ scheme. Gaining authority in your niche can be challenging as social media is such a competitive market, but nothing is impossible…

6 things you need to do to become a Social Media Influencer:

  • Build a community around your niche and stay on brand
  • Stand for something
  • Create Goals
  • Network with other influencers
  • Understand the difference between each social network and how they can work for you
  • Be constantly learning and willing to use new platforms


Influencer Jobs that are already out there…

Brand Ambassador (BA) programs are becoming more and more popular for businesses. Usually, BA roles aren’t full-time jobs, they’re opportunities for existing customers to share support / positive reviews of their favourite products and get rewarded. This could be as simple as being sent a T-shirt from a brand and posting an Instagram photo supporting them!

Usually, BA’s will be paid by being able to keep products sent to them, offered access to online products and more, dependent on the brand they are working for.

You can also start small by sharing your creative / photography work on site like Candidly & TRIBE. If a brand likes your images, they will pay you to be able to use them on their social media, usually around £10 per image.

Food Photography for instagram

You can still be part of this skyrocketing industry sector without posting vlogs every day on YouTube or having a much-coveted mass following. Over the last few years, we’ve seen an increase in jobs like the ones below which are perfect for someone that wants to be involved in the management of bloggers/vloggers/influencers:

  • PR and Outreach Manager
  • Community Manager
  • Influencer Marketing Manager
  • Influencer Relations Assistant
  • Influencer Community Coordinator

In these roles, part of your remit will be identifying, managing and working directly with Influencers and coordinating what they release about your employer’s or client’s products. You’ll be extremely well organised, wrapped up in social media and digital PR and able to negotiate, nurture relationships.

Top Tip from our recruiters – Having a Strong Personal Social Media Presence can do wonders for any job search!


How to measure the success of an Influencer?

The success of an Influencer working with your brand depends on the overall goals which are established at the beginning of the partnership.

There are tools out there which identity, assess and report on influencer reach which brands can use to find new and monitor their existing influencer partnerships and build relationships.

Some examples of tools used to measure social media influence are:

Final Thoughts…

If you’re aspiring to be an Influencer to make money, you might be looking at the wrong career. It might seem like an easy thing to do but it takes real dedication.

Saying that, it can be done.

If you can successfully find a niche, create a community on your chosen social platform and dedicate enough time to producing quality content, you could be the next Zoella! Or find a career working with those Influencers who have already made it, looking at jobs like those we mentioned above.

If you’re already working with Influencers or looking take your Social Media expertise to another level working with amazing brands or even directly with influencers, we might have the job for you!

Check out our latest digital marketing job opportunities and get in touch with a copy of your CV today.

Like every great social media influencer, you can also find us on YouTube, Facebook, Twitter, LinkedIn, Instagram, Google+ & Pinterest. – and remember… like and subscribe!

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10 Digital Tools Marcos Martín Couldn’t Live Without

If you’re looking to improve your SEO productivity, check out this list of the tools Marcos Martín uses every day as the SEO Analyst at SiteVisibility…

Marcos Martín is a Spanish speaking, SEO whiz with multilingual skills. He is currently the SEO Analyst at Brighton based agency, SiteVisibility where we have a unique partnership which you can read more about here.

Fun fact! –Marcos won our 2017 Halloween pumpkin carving competition!

Marcos Martin

  1. Google Analytics

One of the basics tools for any SEO. Google Analytics allows us to track our campaigns progress and clients’ success and it’s very easy to use (most of the time).

With the new options coming with Google Data Studio, GA it’s also great for reporting. At the end of the day, it doesn’t matter how awesome are your campaigns because in many occasions clients will be looking at their traffic and revenue figures, and in those cases, GA is our best ally.

  1. Google Search Console

I wouldn’t say it’s one of my favourites but is certainly a useful one. Google Search Console is a key tool to maintain a website. It’s the best way to communicate with Google, receiving messages about any problem with your site and checking everything is correct with crawls and indexation.

  1. Google AdWords Keyword Planner

Despite the changes Google has made to the Keyword Planner, it’s still one of the best tools for Keyword Research, giving us search volume and competitiveness data for different countries and cities.

The only problem is that you need an AdWords account to use it and sometimes Google will group similar results, so it could be difficult to choose the best keywords.

  1. SEMRush

Another great tool for Keyword Research. SEM Rush will show us the keywords we currently rank for, to find those that need an extra push to appear even higher in search engines result pages. And if that’s not enough, we can also use it to discover which keywords are working for our competitors and identify gaps in our keyword strategy.

  1. Stat

And once we have identified our favourite keywords, we need to track them! That’s what I use Stat for, a great tool for keyword tracking with a lot of different reports that you can run to discover things like featured snippets, cannibalisation or even related searches that could be useful for you or your clients.

They also offer a great support with a dedicated team that goes back to you very quickly.

  1. Feedly

It’s difficult being up to date in the SEO industry. With so many players, niche areas and ever-changing trends, going through the weekly news without missing anything important could be a daunting chore. However, thanks to Feedly, I can choose my favourite blogs and news sites and keep them all in one place.

  1. Screaming Frog

An essential tool for any SEO. Many technical audits start with Screaming Frog. It’s fast, it’s reliable and it provides many insights into the technical structure of any website, including status codes, duplication, canonical tags, etc.

  1. Ahrefs

This is one of the newest tools I have tried and so far I love it. It’s great for discovering lost links and analysing certain sections of a website separately, comparing the visibility of some categories with others and identifying gaps in your strategy.

It’s also great for comparing yourself to competitors and discovering new opportunities in terms of missing keywords.

  1. Majestic

One of the best tools to find and review backlinks. Super quick and with the option to review links for specific subdomains or URLs.

  1. Moz

I love Moz! And I use so many of their tools: the keyword explorer, the on-page grader, the Moz bar, Moz local… so many things! I think is one of the most useful tools we’ve got and the Moz Blog offers some of the most interesting articles out there, I’m particularly addicted to Rand Fishkin’s Whiteboard Friday. It’s just great!

Marcos Mrtin logos
A huge thank you to Marcos for this great insight into his SEO work! If you would like more information, or to offer your own list of digital tools, get in touch with us via

Please do look out for future10 Digital Tools … Couldn’t Live Withoutblog posts from additional digital marketing industry experts as we’ll be publishing more of this series soon!

If you’re looking to advance your career, did you know we offer a  Free CV Critique? Start a conversation by sending your current CV to and our specialist Digital Marketing Recruiters will get in touch with you for a discreet conversation.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all our jobs and news through our social media channels including TwitterFacebookLinkedInInstagram!

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How A Recruiter Reads Your LinkedIn Profile

LinkedIn now has over 467 million members. So, for recruiters, logging onto the site can feel like walking into a gigantic room full of eager talent ready to be placed into new jobs…

Many job seekers are letting themselves down and missing out on finding a job through LinkedIn by forgetting these simple tricks…

Both aiding your job search in different ways, your LinkedIn profile and CV should be cousins, not twins.

They will include similar information, but your LinkedIn profile will also display to a recruiter your online behaviour, how you communicate with others in the industry and more!

We recently ran a poll on twitter and as you can see from the image below, most people that answered said their biggest pet hate surrounding LinkedIn Profiles is missing information & photos…

First impressions

The first thing a recruiter will read about you on your profile is your headline, current position and profile summary so it’s vital you get them right!

Your Headline should include keywords about your area of expertise. For example, this could be your job title, type of work or latest project. If you’re proactively job seeking (and comfortable with your current employer knowing) your headline is a great place to advertise this. LinkedIn users commonly use the phrase ‘seeking new opportunities…’ in their headlines to grab recruiters & hiring managers attention straight from their search results.

Your current position section will feature the name of the company you currently work for. If you’re Freelance or working for yourself, ensure this section includes the accurate and appropriate information.

Profile Photo

Featured at the top of your profile and in all LinkedIn search results, your profile photo will be visible.

A missing LinkedIn profile photo conjures up many questions in a recruiter’s head…

‘What has this person got to hide?’

‘Is this a fake account?’

This is one of the easiest ways to improve your chances of finding a job through LinkedIn. All you need to do is ensure you have an up to date, professional looking photo (…and by professional, I mean a photo you would be willing to have your Grandparents display in their front room, i.e. not that photo of you from your friend’s hen do last year) and you’ll increase the number of people viewing your full profile.


Your Articles & Activity

Like other social media sites, your activity on LinkedIn tells a recruiter a lot about you. Posting your own content, sharing posts and engaging with others from your industry shows you are engaged and enjoy what you do. But lots of people fall into the trap of replying to seemingly light-hearted viral posts on LinkedIn and end up discussing (…or should I say, slating) their current/prospective employers.

During an SEMRush twitter chat, Social Media Keynote Speaker Eve Mayer suggested job seekers should focus their LinkedIn efforts on discovering companies in their industry and establish relationships instead of simply searching for job ads…

Top tips for activity on LinkedIn- Don’t bite the bait of a viral post encouraging moans. Keep it clean, keep it interesting and remember potential employers and hiring managers can see all!

Professional Experience

Next on the LinkedIn profile scroll comes your previous experience. This should be a complete and accurate summary of all your previous positions, usually the same as how it is written on your CV.

You can find out how to best structure this information with our blog post: ‘how to write a great CV’.

Omitting information in this section of your profile makes it harder for a recruiter/hiring manager to work out if you are the best for a potential job, so ensure you have at least included job titles, employer name & job definition/achievements.

Experience section Top Tip– Ensure you have properly tagged each employer’s company LinkedIn page so that their logo highlights on your profile. These will catch recruiter’s eye and encourage them to read more into your profile and work experience.



Recruiters can search LinkedIn using Education types. So, if you completed your Master’s degree but didn’t add it to your LinkedIn profile, you’re missing a trick and might be missed in a search! Another reason to keep your education up to date – reinforcing your skills and showing the recruiter that you have the qualifications to back up the rest of what they have read on your profile.

Other things to remember…

If you’ve successfully kept their attention, the recruiter will have made it down to the last sections of your LinkedIn profile which include Featured Skills & Endorsements, Recommendations and Interests.

Recruiters might not take much notice of your endorsements because they are perceived less valuable as they can be made/obtained quickly, are encouraged by LinkedIn and can be made by anyone. Whereas, recommendations are taken a lot more seriously. It takes effort from your network to write these, they will tend to be genuine and from people who actually know and have worked with you previously.

If you’re looking for more tips on how to optimise your job search, get in touch with our specialist recruiters for the digital marketing industry or check out our blog which is full of tips, tricks and job hunting help.

You can also find helpful job seeking tips and our latest jobs by joining us on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram & YouTube.

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