Digital Marketing & Recruitment Blog

Unusual Job Vacancy Makes Cogs Turn For Digital Recruiters

Having been in recruitment for 20 years, my friends and family have from time to time asked for a little help in hiring for their own businesses…


Just recently we’ve had success in helping one side of the family who as husband and wife are Directors of a busy, family run Sussex based Engineering firm, Dicker Precision Components. It’s here we were asked to help recruit a newly created position – a CAD / CAM Programming Engineer.

Running a thriving business takes a considerable amount of time and attention. It had been recognised that a significant amount of time was being spent by the MD organising the CAD design work. And whilst this was a specialist role, it actually didn’t require specifically the MD’s attention. This is how the new CAD / CAM Programming Engineer job was introduced into the company. In hiring this vacancy, some of the time pressures on the MD will be released allowing him to focus more on the operations and leadership of this engineering company. Making the right hire for this role was of great importance!

It only made sense for the Directors to ask for a Recruitment Specialist’s support, someone who knows how to hire quality people (albeit in a different industry).

So it was with a fresh head and listening ears, clockworkTalent immersed ourselves in the world of engineering to focus on hiring Dicker Precision a CAD / CAM Designer / Developer. We were ultimately looking for someone au fait with engineering and who brought with them a great attitude and a healthy understanding the world of CNC machinery. That someone would also have to show a lot of potential as it would only be after a great period of training and learning that this role will become a valuable contributor to the business.

Colourful Cogs!
 

With the help of the knowledgeable Directors, Mark and Clare, we became more confident with the subtle nuances of the engineering world and more specifically this new job. We got to understand the company values and were confident we understood what was going to be expected of this new and interesting hire.

I say interesting, as although it’s not a “rare” skillset, it is not one which is in abundance on the south coast of England, nor was it one which all prospective engineering candidates are looking for career progression within. All of these finer detailed requirements adding up to what could make a great hire but equally tough in trying to find that person who will live in a commutable distance to the Dicker Precision factory in Hailsham, East Sussex.

Whilst exceptional and proven in the hiring of digital marketing jobs and networking amongst the search marketing community, we knew we couldn’t rely on our turn-to USP’s. clockworkTalent was going to have to pull all the stops out and use our exceptional recruitment and headhunting skills to source, attract and select the “right” person for this role. Good that we we love a challenge! An abundance of networking, advertising and recommendations would be necessary to ensure we covered the whole target market.

We are happy to report within a month, clockworkTalent presented the Directors with a rock solid individual who brings with him an abundance of potential.  Not only in his early professional career but in his learning to date and his ambitions.

All in all, we’re delighted to report Dawid Socha has been hired as CAD / CAM Programming Engineer at Dicker Precision Components. Both the Directors and Dawid himself have been kind enough to share their thoughts of working with our recruitment agency.  As this was not our normal, run-of-the-mill Digital Marketing Manager job to hire but a job which challenged our turn to practices and took us a little out of our comfort zone. As the employer, Mark has been kind enough to  share his thoughts below which go along way in assuring us we did a great job! Thanks Mark, we’re pleased too!

“We rarely use recruitment agencies, but due to the speciality of the role we got in touch with Natasha at clockworkTalent to assist us in finding the right candidate. Being based in a small area finding someone with the right requirements can be proven difficult, but with the dedication we were shown by Natasha we have found the person we were looking for.

With good communication and relationships with both client and candidate we couldn’t recommend anyone better!”

Mark Love, Director & Clare Love, Director | Dicker Precision

If like Clare & Mark at Dicker Precision, you are struggling to hire the right candidate for a specific role, get in touch with our Recruitment Specialists who will take the time to get to know you and your business with an aim of finding the perfect person for the job!

And if like Dawid, you’re job seeking and looking for support and guidance in finding a job you should read clockworkTalent’s blogs which are dedicated to supporting a job search. They range from CV writing, interviews, typical interview questions and more. Read below what Dawid had to say about our approach to finding his dream job!

“I was struggling with my job hunting for quite a while and all of a sudden one woman turned up in my life and gave me the best chance I could ever imagine.
Thank you very much Natasha for all support I got from you during recruitment process, full professionalism, tips and hints, excellent feedback and perfect matching me up with the role.

I bet lots of people just dreaming to meet you and those who already met you are as pleased as I’m now!
It is a pure pleasure to work with you. Highly recommended!!
Thank you once again!!

Dawid Socha, CAD / CAM Programming Engineer | Dicker Precision


Whether your job seeking or looking for help in your job search, get in touch with our Recruiters by emailing your CV to jobs@clockworkTalent.com. You can find news of past successful recruitment projects and listings of current Digital Marketing jobs can be found on our website & across all of our social media channels: Twitter, Facebook, Google+, Pinterest, Instagram & LinkedIn.

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TCMM Shutters Leave Digital Recruiters A Blinding Testimonial!

What began as a phone conversation with an employer in need of some Digital Marketing advice, turned into our latest successful hire…


Our most recent hire came from an initial out-of-the-blue telephone enquiry from a coFounder looking for advise on hiring digital marketing talent. He wasn’t sure how to go about finding the “right” person to drive the content marketing activity of the company. We had a good conversation and finished the call.

Exactly one month later, I received an email out of the blue, asking “remember me?”

From there, it’s been full steam ahead for these guys.

As digital marketing recruitment specialists, we’re always delighted when we feel we’ve really helped a business. With 2 coFounders, TCMM Shutter Group is already successful as a host to 6 separate brands offering interior plantation shutters which range from the high end, luxury and bespoke to the off the shelf, DIY shutters.

The business has multiple sites in both the USA and UK as well as agency relationships in place. Clearly, the next step was going to be the hiring of an experienced Digital Marketing professional to bring some of the expertise inhouse. Someone who could not only embrace the multi brand identities but could also help with the strategic planning for business growth.

White and Black staircase, next step in your career
Brighton & Hove, where the company is based, has an incredible wealth of Digital Marketing talent to choose from. It’s our job, as recruitment specialists, to only present the most appropriate professionals who can absolutely do the job, but to also ensure they have a good “fit” with the company culture.

We’re fortunate that clockworkTalent’s contacts flood far and wide throughout digital marketing and the better we get to know a company (its culture, how they present themselves to market etc.) the better we are at ensuring our shortlisted candidates have that company fit too.

The longer we work with a company, the better we are able to do this. For some of our clients, we’ve now helped them hire more than 5 times!

Meaning over time we’ve spotted the subtle nuances which make someone a “good fit” for a business.

We’re always looking, asking and trying to spot what makes one candidate better than another so we can pass on this knowledge and share it with our clients. This is what we call recruitment partnership.

We now have a Digital Marketing Manager ready to on-board with TCMM Shutter Group – more about him in a future post 😊 and we’ve just received a delightful recommendation from one of the coFounders, Murray Clark…

Sometimes in business, paths cross that are just meant to be.

We’re thrilled to have found Natasha and the team at clockworkTalent who have helped us source the right folks to grow our internal digital team. From initial, professional conversations to understanding our needs, to working with us at every step to get folks who are the right fit for our company – we couldn’t be happier with the service Natasha’s provided.

Murray Clark, CoFounder, TCMM Shutter Group

 light sign spelling out thank you in red


If, like Murray and the team at TCMM Shutters, you are looking to inject digital marketing skills into your business, why not give me a call! I run clockworkTalent and have a 20-year headhunting background.  We’ve a pedigree of hiring search marketing talent for brands, agencies and everything in between so if I can’t understand what you’re trying to hire, I don’t think anyone will!


You can get in touch with our specialist recruiters today!

☎️ 02037514108!

📧 jobs@clockworkTalent.com

Our live Digital Marketing job opportunities can be found on our website & across all of our social media channels: Twitter, Facebook, Google+, Pinterest, Instagram & LinkedIn

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Is Your SEO Strategy Ready For Emoji Search? 📊

Emojis have become a visual form of slang through social media use and many are widely recognised icons, but how will they affect the way we search?


WHERE IT ALL BEGAN…

The Museum of Modern Art has added the original emoji set to their collection. Initially released for the mobile phones of 1999 these humble icons are the ancestors of the now world-famous emoji family.

Original emoji set 1999

The Original Emoji Set

Since their simple beginnings, emojis have been redesigned and given regular updates. For example, different skin tone options were added in April 2015 & Female emojis were given a more diverse range of occupations in Summer of 2016!

👨‍🔧 Male Mechanic

👩‍🔧 Female Mechanic

… I’m still waiting for a Flamingo Emoji to be added to the range (use the link & sign the petition)!

There are now over 1,850 emoji characters available on iOS and they are seamlessly being incorporated into our daily conversations. For example, emojis now appear as suggested words when using predictive text on iPhone and are gaining their own global meanings across social media.

WHERE WE ARE NOW…

Some emojis have become a type of code or a visual slang which we’ve embraced into our mainstream and popular culture.

Originally, the flame emoji meant the object ‘fire’ but, we have used the flame emoji on social media to describe good looks and it has taken on a whole new meaning! 🔥

Furthermore, if you are social media savvy, you will know that ‘🐸☕️’ is emoji code for ‘that’s none of my business’ relating to the popular Kermit meme that was shared across Twitter & Instagram in 2014.

via GIPHY

On the other hand, emojis have replaced slang use on social media. For example, the use of LOL on Twitter has drastically fallen and has been replaced by laughing face emojis! On Facebook, we have ‘reactions to express our emotions without typing a word!

slang has been replaced by emojis on social media
FUN FACT…

In the UK, USA and Canada the most tweeted emojis are the grinning face, the hearts-for-eyes face and the crying face!

HOW ARE BRANDS USING EMOJIS?

Many businesses have always used emojis in their social media marketing to relate to users but now, more than ever, they are using them to keep up with the generation who use emojis most.

 

 

Some advice of marketers would be not to obsess over emojis, but to instead find a balance that works for your brand.

FUTURE OF EMOJI SEARCH

Emoji search is on the up but at the same time, it will be competing with increasing levels of voice search on mobile and smart home devices.

Bing, Yelp and Yahoo have always allowed emoji search while Google only reallowed it in May 2016 after blocking them from appearing in search results in 2015.

At the moment, emoji searches work best in image searches…

Hot dog emoji search in google images
 

But, the future of Local emoji SEO looks bright!

Instead of searching ‘Pizza restaurant near me’ you could soon be able to simply search ‘🍕’ and local businesses who have included the specific emoji into their SEO strategy will rank highly!

However, at the moment if you search the pizza emoji, the results contain listings for the pizza emoji, not pizza itself. If you add ‘near me’ to the search the results do become more relevant.

This could also soon be done with nail salons 💅, pubs 🍺 & locations 🚣!


BECAUSE SPELLING IS SO 2015…

In 2017, KAYAK announced that users of their website would now be able to search for holiday destinations just by typing an emoji into their search bar.

This has triggered a lot of excitement from the public, not only because of this new use of digital technology but also because it calls for each city across the world to be assigned an emoji.

For example, on the KAYAK website, Las Vegas has been assigned the slot machine emoji 🎰 and New York was given the statue of liberty icon. 🗽

So far, 10 cities have been given representative emojis and KAYAK are now asking the public to vote for the paring of other destinations.

KAYAK Social Media Voting
 

IN OTHER EMOJI NEWS…

Our obsession with emojis doesn’t stop there, oh no!

In August 2017, the Emoji Movie is set to be released featuring a huge cast list including Patrick Stewart who voices the rather unfortunate character ‘Poop’ 💩.

Releases like this are bringing emojis deeper and deeper into mainstream media and are enhancing a new way of communicating.


Overall, we will have to wait and see how the trend of emoji SEO develops. For now, we know that relevant emojis are increasingly appearing in search results and can be used in meta descriptions of websites and blog posts!

Emojis are giving visual icons to our non-verbal communication in a digital world and bring fun to everyday messages!

But for marketers, remember! They should be used as a way of increasing the positive ideas surrounding your brand.

Make sure you are up to date with the latest emoji trends and their pop culture connotations, you don’t want to get caught out by using an aubergine emoji in a meta description!


If you are interested in making full use of emojis in SEO by beginning a career in digital marketing, get in touch with our specialist recruiters today! ☎️ 02037514108! 📧 jobs@clockworkTalent.com or send us your CV! | Our live Digital Marketing job opportunities can be found on our website & across all of our social media channels: Twitter, Facebook, Google+, Pinterest, Instagram & LinkedIn 😎!

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How To Write A Great CV

Ensuring you have a great CV is extremely important to any job search and will improve your chances of getting an invite to an interview! So, use this CV advice from our Specialist Recruiters & find your dream job!


Your CV is the initial chance to grab an employer / recruiter’s attention and could make or break your chances of finding a new job. Here is our step by step guide to writing a great CV which includes expert advice, a free CV template and brilliant tips for winning at CV writing! Use the list of questions below to navigate through our ultimate CV guide!

What is a CV?

When do you need a CV?

What can a great CV do for you?

Why do you need a great CV?

What information should a CV cover?

What should not be in your CV?

How long should a CV be?

How do I make my CV look good?

Free CV Template

What do I do with my CV now?

Get Some Real CV Adivice From An Expert


What Is A CV?

The definition of Curriculum Vitae according to Wikipedia is:  a summary of academic and professional history and achievements. According to the Oxford dictionary it is: noun. A brief account of a person’s education, qualifications, and previous occupations, typically sent with a job application

Leonardo da Vinci may have written the first ever recorded CV and things have moved along a lot since 1482 but when he wrote to the Regent of Milan to tell him of his work experience and ask to be considered for work, there were however a lot of things he did right.

He wrote an accurate and detailed overview of his work to date, it was written in beautiful Latin script (the language of the educated and professional, making it eye catching). He emphasised his core skills (design, sculpting and building) and even went so far as to give examples how his skills could be used-  to win wars, through the design and production of new weaponry, to produce creative sculptures of great beauty as well as contribute to Milan’s architectural building design.

So many people fail in writing their own CV’s and almost all that we see can be improved with a tweak here or there. We know it’s hard but only you know what you have / have not done so we need your input to create a great CV. Contrary to popular belief a CV is not a summary of past experiences but is an ever-evolving document listing your skills, goals, accomplishments as they develop.

Irrespective of your level of seniority; whether a school leaver or with 40 years professional experience behind you, you will still need a document which summarises the skills, experience and achievements you’ve made and bring with you for any job application. The CV is your shop window, your chance to show the reader what you’ve done and the potential you bring with you.

 

Writing a Great CV

Writing A Great CV With clockworkTalent.

 

When Do You Need A CV?

Your CV is your initial way of grabbing the attention of the employer / recruiter and the way you’re going to secure your invitation to interview for the potential job of your dreams.

It’s highly likely you will need an up to date and accurate CV when applying for any job. You’ll either be asked to follow an online application process set by the company (from which you can cut and paste many elements already contained in your CV). OR you will be asked to submit a CV and cover letter by the employer / recruiter.

Note: this is also relevant for school leavers when making UCAS applications – the online process will require much of the information laid out in your CV too.

You may need a CV for an internal promotion, for the HR / line management to ensure you have obtained the level of experience they require for the role you will be undertaking.

You may need a CV if you are working with external stakeholders, perhaps clients or 3rd parties, you may need the CV to demonstrate the level of skills and experience you bring with your services.

If you run your own business, you may need your CV for your insurance provider or investors.

If you’re a freelancer or contractor – every time you pitch for new work you will want to show the client evidence of your value, by having a great CV to hand you already have this in one place.

Once your career is under way, it’s important to ensure your CV is always updated, you may need this for consideration of promotion or review by your clients.

 

What Can A Great CV Do For You?

There is a huge difference between an “okay” CV and a “great” CV. Having a great CV can be the variance of being put in the “yes, please” pile to be invited to interview as opposed to the “nah, not good enough” pile. If you’re lucky, you might even get the “thank you for your interest but not quite right for this opportunity” response to your “okay” application.

Writing a great CV is relatively simple but you do have to remember this is your only  opportunity to make that first impression – it comes even before you step into a room for interview. The CV is what the reader will know as you and is an opportunity to show case your “shop window” with all your skills, experience and achievements which you will bring with you.

If there are 2 CVs, both with the same location, skills and professional experience, but one  highlights the achievements made in each role (i.e. results they’ve made happen, the growth, the ROI, the increase and decrease of significant performance indicators, the talks they’ve spoken at and the white papers they’ve written). I know which one I would choose to meet!

The one who has clearly made a very positive impression, show me they go above and beyond expectations in their role. There are lots of clever ways to make this clear in a CV, which we share with you later in this blog.

With an awesome CV you can communicate your skills and experience to a potential employer. If you’re clever, you’ll have adapted your CV for specific jobs ensuring you highlight the relevant experience you have had in line with that specified in the job advert / description. But the first step is just to create a great generic CV which can be used for all occasions, whether a job opportunity or other.

Woman in orange working on laptop
 

Why Do You Need A Great CV?

There are 2 questions here. “Why do I need a CV?” AND “Why do I need a great CV?”

You need a CV to showcase your skills and experience. To show the reader what you can do, what you’ve learned, what skills you have, what tools you can use and of course what you can achieve if given the opportunity.

You need a great CV to differentiate yourself from everyone else’s application.  Job seeking and career progression is competitive and a good job is hard to get. You need to be ready from the get go, your CV  prepared and looking it’s best to ensure your application gets selected for the “to meet and interview” pile, rather than the “reject” pile.

According to  Robert Meier, President of Job Market Experts “98% of job seekers are eliminated at the initial resume screening and only the “Top 2%” of candidates make it to the interview”. It’s statistics like these which spur me on to share knowledge on how to write a great CV.

How are you going to compete against the other 98% of applicants and secure the invite to interview (let alone nail the interview and get the job offer). You’ve got to ensure you’re doing everything correctly throughout the application process. Right down to having a great CV.

Here at clockworkTalent our conversions are significantly higher than that, but this is because we are specialists both in Recruitment and in the Digital Marketing industry.

Almost everyone I speak to struggles to write their own CV. I hear excuses like “It’s hard to write about yourself”, “I don’t know where to start”, “I don’t know what to write” and more.  Yes, I know it’s hard, no one finds it easy but once you’ve got a great CV saved, when you do see the perfect job, there will be no mad scramble to write a rushed CV. You’ll already have an up to date one ready to send. At  a push, it might need a little adjusting or tweaking to make it perfect for the specific job advertised.

So let’s get started. Let’s write a great CV!

Pen and paper with idea
 

What Information Should My CV Cover?

CV’s are subjective and everyone has an opinion on what they should / should not look like. Over the years we’ve developed a recipe which seems to cover all levels of experience, seniority and industry sectors.

Firstly, the CV needs to be headed up with your Contact details: Contact Details: name, address (town and country if you prefer), mobile and email – along with website / blog if you run one. We tend to put this centred in the header at the top of a page. It is essential you have your contact details. I can’t tell you how frustrating it is to have a CV with no telephone number!

The 5 headings you then need to write your CV under are:

1- PERSONAL PROFILE: We recommend writing this as if you were telling your parents or your headteacher where you are in your professional career. A synopsis of your qualifications, achievements, core skills / strengths, passion and ambitions. This could include your industry sectors, territories, customer verticals, budgets, sales deals, where you’ve been published and more – whatever it is, make sure it’s relevant to the jobs you’re applying for or already in.

2-SKILLS & TOOLS: Bullet pointing core skills you bring with you, the facts of what you are good at doing but keeping it relevant to the job you are applying to. Next, bullet point the tools you are accustomed to using in your job. This is an excellent way of showing a decision maker how deep your experience goes and how knowledgeable you actually are.

3-PROFESSIONAL EXPERIENCE: This is a chronological listing of all work you’ve undertaken, identifying the employer, the dates and the job titles you’ve held. We want most recent first otherwise I’ll get bored wading through your early newspaper rounds and 6 weeks work experience at the local nursery. Hit us with your most recent work, so hopefully it’ll be really relevant for the job your applying to and I’ll be hungry to read more!

If you’ve been promoted within one company, separate these out with dates– it’s a good thing to showcase to a potential employer (that someone else rated your work and promoted you through the business).

You then want to briefly outline your responsibilities and then list your achievements; whether these be team size, budgets, client wins, industry verticals, where content has been published or reporting on KPIs, CTR, ROI, audience reach, engagement, conversions, ranking, campaign traffic and more.

4-EDUCATION, TRAINING & QUALIFICATIONS: again chronological, most recent first… especially is you’ve had recent industry training or certifications. This demonstrates clearly that you’re still learning, keeping up to date and pursuing personal development. Bold the qualifications you obtain, not where you studied or the institutions. The lengthier your career the less detail you need to provide about your education i.e. if you’ve had 20 years in the industry, please don’t list out each and every O level you took.

BUT of the flip side, if you’re a relatively new entrant to the industry list your education, all of it – that you got 10 A* grades at GCSE is really interesting, especially if you didn’t go to university.

OR if you went to Uni and got yourself a First Class Degree, why haven’t you mentioned this in your personal profile at the start of this CV? Do you really think the reader is going to read all the way through you CV and change their mind because at the end they read you got a First?  Mention it in your personal profile as shown in our CV template, so the expectation from the offset is positive?!

5-INTERESTS / HOBBIES: Here is your opportunity to show us who you are on a personal basis. If you can make it relevant to your career,  great but actually it’s also interesting just to find out a little about you. Employers are hiring individuals not just bums on seats!

For instance, I will always remember one professional who collected Dolls Houses. Nothing wrong with that, just a little unusual – she was great, we found her an awesome job and I will always remember her because of her doll house collection! Make yourself memorable by sharing your personal interests too.

 

Man taking a photo
 

Mistakes In Writing A CV 

Make sure it is the right way up, as the chronological order runs from most recent first. Reading a CV which was upside down, I was bored silly reading about the part time job someone had whilst at school 10 years ago and it was only persevering through their early career that I got to where they are now and how fabulous they have become.

Leading with most recent first means you won’t risk losing a reader early on.

Errors or inaccuracies. It will be your down fall if you are hired on a CV which wrongly represents you. It’s as good as lying and there are examples of people who have been dismissed or sacked after lying on their CV. So no matter what, make sure you are honest and accurate.

Titling, it as “CV” or “Curriculum Vitae”, we know it’s your CV, don’t label it. Instead ensure your name and contact details are at the top! I can’t tell you how many CV’s I’ve read and then struggle to find their contact details.

Poor spelling is a pet hate for many employers and it completely turns me off a CV. Some people argue this, saying the spelling is not important- which whilst I hear them, it does place a question where there needn’t be one and reflects on  attention to detail and the care with which you are prepared to present yourself and perhaps your work.

If stating when the CV was last updated in the header or footer, make sure you update this… nothing worse than seeing a CV listed as last updated 4 years ago. On a matter of personal opinion, I hate these time stamps and feel they are unnecessary, a little like heading up a CV as “Curriculum Vitae”.

Not updating your most recent job, making sure the dates are correct and you also update the dates on the prior job to ensure there was an end date to it.

Using childish or inappropriate contact details – both for email and voicemail. For instance, someone’s email address was along the lines of princesssparkle123@gmail.com or when I rang to discuss a job and heard a man’s lairy answerphone message.

Always account for the gaps between employment i.e. if you took time off for travelling, tell us or if you were working on your own project, tell us! With gaps in your CV, we make assumptions, we’re only human so  try and help us by answering those questions before they get asked!

Be consistent – if you write in the 3rd person, do it all the way through or if you add personal touches,  make sure you carry them on all the way through. Same goes for the style of writing, if you’re updating your CV, don’t suddenly write the update completely different to the original and leave it. Make updates continuous and consistent.

If you use a CV template to write your CV, make sure it is appropriate. For instance, the latest craze is infographic styles which whilst looking beautiful don’t allow many to reflect their experience accurately in detail. Unless you are a graphic or web designer with a portfolio to share in addition to the minimalist CV, it’s unlikely these are suitable.

Too much white space and potentially too little detail. Again, dependent on your level of experience and career path but while a CV may look beautiful aesthetically with lots of white space, it still has a job to do. It’s supposed to summarise who you are to an employer providing evidence of your skills, experience, education and achievements.

Don’t trade the function of a CV for aesthetics because we know who’ll get the invite to interview!

There are so many mistakes that can be made when writing a CV, we dedicated a whole blog post to it!

 

Working together on laptop
 

How Long Should A CV Be?

To be honest a CV shouldn’t be any longer than 2 pages, although I have seen everything from a tiny ½ page to a spiral bound 40+ page epic biography. Needless to say, I didn’t use either of these 2 CV’s in their original formats!

Using the layout outlined earlier in “What Information Should A CV Cover”, you should be able to write enough about your career to “tease” an employer into wanting to meet you. It’s your shop window not whole department store! Depending on how lengthy your career has been as to how detailed it really should be and how you write it.

For instance, if you’ve already a lengthy career to summarise, why not elaborate on the more recent roles and reduce the early career (which perhaps are not as relevant) to one liners – don’t delete or omit them completely as I still want to know where your career started.

Similarly, if there are 1 or 2 jobs more relevant with exceptional achievements to mention, elaborate on these and pare down the descriptions for the irrelevant or early roles. I.e. don’t dedicate ½ page to your first ever job and 10 years later have a one liner for your most recent role. Be sensible, an employer is more interested in your more recent work and achievements.

 

How Do I Make My CV Look Good?

CV design is really important, it can either draw a reader in or turn them off from the get go. Make sure the layout is clear with strong headings and is concise. We suggest following the template we’ve outlined earlier.

Writing in 3rd person is a clever way to help a reader absorb many achievements and statements of strengths and results. This is psychological and tricks the mind into interpreting them as fact rather than “bragging” or “arrogance”. We often see less experienced professionals uncomfortable with this style, so whilst it is very acceptable it is more common the more senior end of careers.

Using the American Psychology Association (APA) style created in 1929 article published in Psychological Bulletin laying out basic outlines with some variants. Basic rules include: left margin justified, right margin not.  Times New Roman font, size12 etc.

Consistency in CV formatting goes back to artistic principles of no more than 3 changes to font in one document i.e. size, color and font type. This allows the mind to absorb the content easily. The same goes for consistency with space, headers, bullet point etc.

The rule of “proper” writing can go out the window for CVs, but you do want to make sure it reads well, using correct grammar and spelling. You can abbreviate into clear and concise, punchy bullet pointed sentences as you’re not writing your dissertation!

If emailing it, make sure to send in pdf format to “fix” the look of the document

Adding a hyperlink for your personal blog or portfolio instead of listing the URL, makes it look at lot cleaner,

Listing career progression in one company under one company heading- As was discussed earlier.

 

Free CV Template

Ultimate CV Template - clockworkTalent
 

What Do I Do With My CV Now?

So now you’ve got an excellent CV, probably written in word format. May I suggest saving a PDF copy, this is so you know when you send it, the effort you’ve made in creating the right visual impression will hold.

NOTE: some recruitment agencies and employers will require your CV in a specific format. Using software other than these two i.e. Canva, InDesign, Photoshop, and templates from places like Pinterest can mean that the recipient can’t open, save or consider the CV. This may cause them to not bother with requesting a different format.

Whilst being different is great, sometimes you may hinder your application process by being too innovative. Hence having a traditional copy is always recommended! Especially as processes become more automated with Artificial Intelligence and inhouse ATS used by employers.

Get Some Real CV Advice From An Expert

If you would like one of our expert Digital Marketing Recruiters to take a look at your CV and offer some real, honest advice to improve it, Get In Touch!



Having worked your way through all of the above, you’ve now got yourself the best CV.

Next steps depend on what your agenda is! Are you proactively looking for a new job? Are you just getting ready so when you see the perfect job you have the CV ready to send? Are you looking for more clients? Are you pitching yourself for freelance work? So many different reasons to have a great up to date CV!

If you’re a Digital Marketing professional or work in the Online industry and are looking for career progression or just an exciting career opportunity, why not get yourself registered us, a specialist recruitment agency which hire only Digital Marketing and eCommerce roles for Brands and Agencies. The companies we partner with vary greatly across the UK and some overseas, you can read testimonials from former projects we’ve worked on here.

To speak with one of our Recruitment Specialists please send your CV to jobs@clockworkTalent.com. You can also follow our social media pages: TwitterFacebookLinkedIn, InstagramGoogle+ for the latest Digital Marketing job opportunities & news.

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Top Digital Marketing Campaigns From 2017 So Far – Suggested By You!

Somehow, we are 6 months deep into 2017! So, we thought it was right about time to look back at the digital marketing campaigns we’ve seen from the year so far and trust us, there are loads…


With new VR technology being announced every day and 2017 being the year Live video is reining all supreme, we have seen some huge changes in how marketers are getting creative with their campaigns.

We took to social media and asked what your favourite digital marketing campaigns have been from this year so far! Here are the chosen top 5, suggested by the digital marketing industry!

  • Salt Bae
  • Mr. Clean
  • Adidas
  • Burger King vs Google Home
  • Taco Bell

1- #SaltBae | January

 

We greeted the new year with an exceptional example of a brand using social media. But what this brand didn’t realise was that they were soon to become one of social media’s greatest moments ever, from an Instagram video whose main subject later became known as Salt Bae.

On January 7th, Turkish chef, Gökçe who owns Nusr-Et, a chain of steak houses, uploaded a video of himself carving a steak and sprinkling it with salt in his own unique style.

Within 48 hours of the video being posted it had gained over 2.4 million views and 8,700 comments. Gökçe become a meme sensation and responded by adding even more photos & videos featuring unbelievable food from his giant steak kingdom.

Since then, the chain of restaurants has become extremely popular with Bloggers, Social Media Influencers & Celebrities, including Leonardo DiCaprio, flocking to get a taste of the incredible steak SaltBae seasons. There are even rumours that SaltBae will be adding to his empire by opening branches in London and New York!

via GIPHY

2- Mr Clean Wows SuperBowl Fans| February

 

Thanks to Maz von Maritz Grist for suggesting this one!

Released during the Super Bowl commercial break which had over 111.4 million viewers, Mr. Clean was received by viewers as legendary and is often one of the most memorable ads from the year so far.

Not only did the Mr. Clean character feature on the advert but he was also given a Twitter profile to join the live discussion on social media.

Mr. Clean responded to viewers & fellow Super Bowl advertisers throughout the game which added to the comedic value of the campaign.

 

 

3- Adidas Get Creative With Fitness | February  

 

Even though Natasha Woodford recruits for adidas as their preferred digital marketing recruitment agency, we don’t think we’re biased. That they really do deserve to be in Top5 with the Adidas’ campaign ‘Unleash Your Creativity’ telling the stories of 15 female athletes including fashion model & entrepreneur Karlie Kloss, Kickboxing champion Ruqsana Begum, WNBA all-star Candace Parker and many more!

The campaign was broken down into 15, 30 second videos placed on adidas’ website before being shared on social media.

Each video included one of the women (wearing adidas sportswear, obviously!) explaining how they use a blend of fitness and creativity in their careers and overall lifestyles. This was a great way for the brand to communicate its focus on female empowerment and challenging social norms.

 

4- Burger King Vs. Google Home | April

 

Burger King released an advert in April which was designed to activate viewers Google Voice Search devices.

The ad featured a Burger King employee explaining that 15 seconds is not long enough to describe how good the whopper burger is so he says: ‘OK Google, what is the whopper burger?’ which was intended to set off viewers Google devices to read out the Wikipedia description of the burger.

The idea was brilliant as a way to engage customers from inside their own homes and was a great way of acknowledging new technology. But the response was that the ad was creepy and invasive.

The ad backfired even further after its Wikipedia description and ingredients list was edited by the public, a great example of how the public loves a good sabotage!

Not to worry though, the Google police blocked the original ad a few days after its release so Burger King won’t be arriving inside your home anytime soon!

 

5- Taco Bell’s Love for Snapchat | May

 

Back in 2014, Taco Bell produced the first ever live streamed Snapchat movie featuring a number of Vine & Snapchat Influencers which concluded at the MTV Movie Awards. The movie was created snap by snap in real time using the Snapchat stories feature and was only available for 24 hours.

The campaign was a huge success and was the first of many Taco Bell Snapchat campaigns!

In May this year, Taco Bell released a Taco Snapchat filter to celebrate Cinco de Mayo. The simple campaign was hugely successful and was views 224 million times in 24 hours!

The fact that the filter was only available for 24 hours created a sense of user urgency, you can picture yourself asking how a friend made their face into a taco and rushing to get yours before the filter disappeared!

 


All of these campaigns have something in common… SOCIAL MEDIA!

They each used the latest social technology to engage viewers by encouraging & sharing user-generated content, engaging with users during live sports events or producing & releasing content snap by snap to hook viewers’ attention.

Social Media cannot be ignored as a platform. Just from looking at these 5 examples, and recent social developments, we can see that social media should be viewed as an extra layer of marketing opportunity for all digital campaigns!

We will be looking out for more of these genius campaigns over the next 6 months, so if you see a great one, drop us a line!


If you aspire to put the creative touch on digital campaigns like these Top5, get in touch with our recruiters, we can help you with your job search! You speak with our Recruitment Specialists by sending a message through our Contact Form, Emailing us directly or by calling 0203 751 4108.

You can also reach out to the team in another way… a digital way! Follow our Social Media pages TwitterFacebookLinkedIn or Google+ and feel free to send us a message!

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Digital Recruiters Get 5/5 From Employer & eCommerce Candidate!

Both the Employer and the new Employee recommend recruitment specialists, clockworkTalent for their deep digital marketing / eCommerce knowledge and hiring expertise…


When a brand is committed to building their online presence, sometimes it’s smarter to outsource specific skills and utilise experienced professionals to get it right. This is what our recent success story, British bed manufacturer, Warren Evans has done.

Engaging two independent Digital Marketers to drive both their Organic and Paid Media activity whilst focusing on growing their own inhouse skills.

When it came to hiring the critical role of eCommerce Manager, this clever Head of Marketing asked the consultants who would be best to help him make the right hire – to which, both consultants kindly pointed them in our direction!

Warren Evans Logo
This is how I came to speak with Dave Gibson, a specialist in sleep and an experienced media man in his own right.

As the Head of Marketing at Warren Evans, Dave works closely with Founder, Warren and has guided the company into an expansive awards cabinet. Awards which include repeat wins from the Sunday Times’ Best Green Companies, The Observer’s Ethical Retailer of the Year as well as certification by the Forest Stewardship Council during their 30-year journey of creating, delivering and assembling handmade beds in London.

With quite a wide brief  of the role and a lot of conversations along the lines of  “you know what we’re looking for!”, we focused on finding an experienced eCommerce Manager who brings:

  • Enough track record to technically know what they were doing but still early enough in their career to be excited about the future growth of this brand
  • Oodles of ambition to deliver and see results
  • Personality / character which would lend itself to successfully dovetailing into an established but relatively inexperienced team in the need of healthy mentoring and leadership.

Drawing upon our extensive network of contacts built up through years of attending conferences, networking and recruiting, we shortlisted four highly appropriate individuals.

Man working at desk
Shortlisting and meeting just the 2 preferred applicants, Dave used his tame consultants’ expertise to rubber stamp his gut feel, the outcome of which was that Dave’s final selection of Cristina was unanimous and a delight for all parties.

Cristina Csuros has now been in her new role for nearly a month and having checked in on her regularly, we know that she has settled into her position as eCommerce Manager quickly, integrating herself into the team and immersing herself in activity.

Read below what Cristina had to say about the recruitment service clockworkTalent provide…

If you are looking for a new Digital Marketing role, do not hesitate to contact Natasha, at clockworkTalent. She helped me to find the perfect position I was looking for. I’d thoroughly recommend her to anyone looking for a role in Digital Marketing. I’m so thankful to have discovered clockworkTalent. Thank you Natasha you do a great job.


-Cristina Csuros, eCommerce Manager at Warren Evans

We all know the early days of a new job are “interesting”, so we checked in not only with Cristina but also with Dave. It’s possible for little issues to escalate rapidly but with regular check-in’s these can be prevented.

Fortunately for us, everything is going well for both parties. With not only Cristina giving us a great review but Dave has also been kind enough to share a gleaming review on our recruitment support too.

clockworkTalent were mentioned by more than one of the online consultants which we work with as a top notch digital recruitment agency, so along with a couple of agencies we gave them our recent digital manager brief. The level of 4 candidates offered up were all spot on for the position. Each however came with a slightly different portfolio of experience and personality, and all could have done the job brilliantly. The candidate we chose we would all agree was absolutely perfect for our needs, and we have rarely come across any recruitment process were all the candidates were a good fit. It took 3 weeks from start to finish to get the offer accepted … Just brilliant


                                                                -Dave Gibson, Head of Marketing at Warren Evans      

Type writer printing thank you on white paper
 

If you’re like Cristina and are a Digital Marketing / eCommerce professional, register with clockworkTalent to help your career ambitions and proactively look into online job opportunities…

OR

If you are like Dave and looking for the specialist recruiters who are well connected throughout the Digital Marketing & Online community AND can provide the professional recruitment service we all hope for…

Get in touch with specialist recruitment agency, clockworkTalent!

 


Like you, we also LOVE Social Media. Feel free to do follow us on: TwitterFacebookLinkedIn & Google+. We’re also on Pinterest & Instagram, if you fancy getting picturesque with us & don’t forget to give us a Like or Share our content!

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Recruiters Share CV Tips With Brighton Digital Women

Our Expert Digital Marketing Recruiter talks CVs & Prosecco at event held by the award-winning digital community, Brighton Digital Women…


Who are Brighton Digital Women?

Brighton Digital Women are a Sussex based not for profit organisation with a passion for sharing digital knowledge. This award-winning digital community hold meet-ups once a month in which aspirational women are encourages to attend to expand & share their digital marketing knowledge.

Our Director Natasha Woodford got the opportunity to run the June workshop which was a great interactive success!
 

The evening, fittingly titled ‘Get Your CV Noticed, For Good Reasons!’ was organised by the Brighton Digital Women community to share best practice of CV writing and provide a better insight into hiring managers’ interpretations of CVs. The goal being to enable attendees to more easily write a quality CV for themselves which in turn will improve their chances in career progression.  It’s worth noting, having a better understanding of CV writing also helps with their own hiring practice. Being able to read between the lines and better question applicants.

With 20 years of professional recruitment behind her, Natasha is a digital marketing recruitment expert. Reading CVs is such a dominant part of Natasha’s daily job, it’s making her the Mark Zuckerberg of CV writing, knowing exactly what turns a good CV into a great CV when applying for a wide range of digital marketing jobs.

CVs dont have to be boring quote

clockworkTalent. & CVs

Time and time again, our inbox is greeted with the arrival of a mediocre (if not poorly written) CV which sometimes our intuition tells us could actually be quite good, so we follow up with a call which confirms what we thought – they’re actually really good but their CV didn’t show us this.

Having Skills, Tools OR Experience missing from your CV, or a CV that lacks personality can actually weaken your career prospects so remember to think of it as the first impression an employer will get of you, your “shop window”, so it should represent the best you that you can be!

This was discussed throughout the Brighton Digital Women evening along with so much more….

On the night…

We started the evening by live editing the CV of our Digital Marketing Exec, Emma, critiquing it with all of the elements we usually suggest candidates do to make their CV work better, we covered this in our blog of How To Write A Great CV. This step by step process allowed some great questions to be raised about why we do certain things with a CV.


Here are the top 5 questions & answers from the session:

Q- Should I use the title ‘Employment History’, ‘Work Experience’ or ‘Professional Experience’?

We would suggest using the title ‘Professional Experience’ as it sounds a lot more positive than ‘Employment History’ which could be perceived negatively, as being in your past and uninteresting to you. Following that, the title ‘Work Experience’ could be interpreted as internships / work experience placements. ‘Professional Experience’ ensures the reader knows you are showcasing what you have learnt from and have experience in, from your career to date.

 

Q-Should I include my date of birth on my CV?

For a role in Digital Marketing, there is absolutely no reason for your date of birth to be or not to be on your CV. However, we are aware that many employers do require a CV as part of their candidate tracking process i.e. when registering an applicant, it requires a date of birth to register on a database. We say it is totally up to you whether you include it or not on your CV. If you’re trying to “hide” your age (we know some people are sensitive about milestones!) as decision maker is always able to work out an approximate age through the dates listed for your education.

Q-Headshot or no headshot?

Having your photo at the top of your CV is much like your date of birth, it should neither increase or decrease your chances of getting a job i.e. no discrimination. However, if you choose to include one, ensure the photo is of high quality and appropriate, a blurred headshot is a pointless headshot.  In Europe, it is common to have a CV with a photo at the top right of your CV but note for some UK industries it would be very unusual to include a photo. You need to be conscious of who you’re applying to.

Q-How do I make my interests sound… interesting?

This was one of the biggest challenges of the evening, ‘I don’t have any interesting hobbies to add’, this is a common comment which just simply isn’t true!

Start by thinking about what you do with your friends, what you are interested in, how you spend your free time. One attendee said she didn’t have anything interesting to write and once we dug deeper we found out she was a huge fan of Japanese literature! – What a great thing to add to your CV to stand out to an employer!  It makes you memorable. One of Natasha’s most memorable applicants collected dollhouses – an irrelevant hobby to her professional but even now, years later she is memorable as a result of a stand out interest.

If you really are struggling to think of something, try alternative wording, for example, instead of ‘Travelling’ write ‘I enjoy exploring cities all over the world’ this makes it a much nicer read!

Q-What should I do if I didn’t like an element of my current role and don’t want to do it in the next job?

Make sure you aren’t writing your previous experience listings like job descriptions, write about your achievements, what you did successfully and enjoyed. We all know what most the job functions are in most roles, so don’t need you to parrot your job description. If you don’t like an aspect of your current role, don’t highlight it on your CV i.e. if you don’t like managing people but you manage a team of 6. Don’t showcase this as your leading sentence for the job (perhaps even leave this detail out, if you really don’t want to do it). Remember your CV is showcasing your skills. This way, an employer will not know you have experience in the area and you (hopefully) won’t have to do something you hate in your new job!

After the discussion, there an opportunity for attendees to bring their CVs along for a ‘speed dating’ session with Natasha, it was great to see so many of them take advantage of her knowledge.

Brighton Digital Women


Because we were all from different industry sectors and levels of experience, we accidentally became a group CV clinic to help each other understand how to best represent each person’s job situation, whether they had a series of freelance roles or a long period of career progression in one company.

From this, they received top tips, things to change, move and add to their CVs while sharing advice and gaining an insight into how someone might read their CV. We like to believe it gave some people confidence of their situation by hearing how others perceive them and their situations.

The final word from Natasha, ‘CVs definitely don’t have to be boring but they have to be real.’

We would like to thank Brighton Digital Women for a brilliant evening and hope we helped share some CV expertise!

If you were unable to attend, don’t panic!

All of Natasha’s expert CV advice shared at the event is available on company blogs which offer insights into JOB SEEKING (including CV Buzzwords to Avoid, how to optimise your CV with keywords, Do’s of interviewing and Don’ts of interviewing) as well as  RECRUITMENT TIPS TO HIRING.


You can also find our expert CV tips, as well as a plethora of Digital Marketing Job opportunities on our social media channels: TwitterFacebookLinkedInPinterestInstagram and Google+!

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Social Media Transparency & Job Seeking

Social technology has given us a window into spaces that were not visible before. We can now see into offices and learn about work cultures before even applying for a job. But, the window is always two-way.


A peek into businesses…

Through social media and other technology, we have been given the ability to not only follow businesses but get a glimpse of what goes on in their offices day to day.

LinkedIn offers up employee lists, Instagram contains photos of office dogs and Twitter shares news and snapshots of office events.

Businesses use social media to represent their work cultures, style and to entice new applicants by allowing the public to see what goes on ‘behind closed doors’ – which is after all, what everyone is interested in especially if it’s a well-known business!

Staff working together
Builtvisible and The Student Room use Instagram perfectly to display office culture and what it’s like to work there, another example of social media transparency is iCrossing.

Just by scrolling through these company Instagram pages, you can see the effort they make to promote staff work life and a fun office culture.

Another great example is Hootsuite! Their employees even have their own hashtag #hootsuitelife to use across social media to show off the company’s work culture!

Finding out what pizza the SEO team of your favourite brand had on Friday is all well and good, but we can go further still…

It’s easy to find out who already works at a business, employee retention & treatment with a quick LinkedIn or Glassdoor search. We live in a society of reviews, ratings & recommendations and this covers jobs too.

 

How can your current employees help clear the mist?

To create brand transparency, you need to get insiders to spread the word!

Many businesses are now treating employees as brand ambassadors, encouraging staff across all departments to share and engage with the company’s social media content. This is a great way to increase brand awareness and credibility.

Misty window

3 Things you should ask for from employees…

  • Complete LinkedIn Profiles- ensuring your company is listed as their employer. There is nothing more off putting than looking at a business on LinkedIn whose Employee list is full of incomplete or fake profiles
  • Encourage Social Media Use- Some employers think this is distracting but allowing your employees to connect with industry leaders and events through social will actually improve their productivity
  • Sharing is Caring- Subtly encourage positive things about the business to be shared online, photos to be taken at your office events, social media loves a good #PizzaFriday photo!

The way to make good use of staff on social media, if they aren’t producing their own, is to ensure the brand content is shareable. Staff are much more likely to share your content on their personal accounts if it fits in with their regular social media posts, i.e. content that is personal to the business and its staff but also relatable to outsiders.

Top Tip! Office Dog photos are always a hit on social media and staff are usually more than willing to share photos of them!

(Note: it’s always good to remember that some employees will wish to keep their personal social profiles separate from the company so it’s best to ensure staff know social media activity is optional)


The other side of the glass…

Like the business pages, your personal social media profiles allow readers a peek into your life!

Recruiters and employers want to inspect candidates in detail and there is no better place to do this than through social media.

That’s right- When your lecturers at university told you to keep your social profiles clean, they weren’t joking!

An almost instant reaction after receiving a CV for any employer is to track the person down on social media to gain a better understanding of how they would fit into their business.

They aren’t on the hunt to find photos of you drunk at a party in 2013 (although it’s probably still worth hitting that remove tag button!), they are instead looking to gauge who you are, what your everyday life is like, your interests and how you communicate with peers.

These employers could make judgements on whether you’ll fit in with their company culture based on their findings.

You should try and make your personal brand clean and consistent across all social networks, especially if you are job hunting. Simply having the same profile photo on LinkedIn as your Twitter page allows people to easily connect with you.

Woman working on laptop and phone

Mass delete my past button…

At the beginning of this month we heard the news that the government has plans to enforce new laws on Social Media Platforms. The laws would mean Social Media platforms will have to offer their users the ability to mass delete posts. For example, you would be able to wipe your Facebook clean of embarrassing teenage posts up to a chosen date without having to create a new profile.

As an obsessive social media profile cleaner and serial untagger, I love this idea and expect lots of people would like to remove things from their pages without having to do it one by one…

…I wonder if Facebook will ever let me mass unlike the 15 billion ‘like this if you love spaghetti’ pages I liked when I was 14? IF ONLY!


Job seeking and the way businesses recruit talent has been revolutionised by employer/candidate transparency all thanks to Social Media technology.

You should use it to your advantage in job applications, research what employees say about the company etc. In job interviews, talk about the office culture and events…

But remember…

However much you can see into a business, they can see just as much of you!


Click to see the other blogs in the Technology, Recruitment & Job Seeking series. We would love to hear what you think about social technology & transparency, leave a comment below! You can also find us on social media: TwitterFacebook, LinkedIn, PinterestInstagram and Google+.

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Top 10 Demand Side Platform (DSP) For Programmatic Advertising

What is Programmatic Marketing? 


Programmatic marketing / advertising can be confusing, especially for an outsider or someone new to the channel. However, it is growing significantly and considered to be the future of online advertising. Therefore, it is important to have an understanding, even if brief, of Programmatic Buying, Selling and Advertising.

Ultimately, programmatic marketing is the purchasing of digital advertising space through real-time bidding, an alternate to traditional, manual ad space buying.

After the advertiser has input their desired target audience preferences into a demand side platform (DSP), programmatic bids can be placed using Artificial Intelligence (AI). The auctions take place in the time it takes for webpages to load and the highest bidding ad will appear once the page has fully loaded. This includes ad space in online display, social media advertising, mobile, video and, most recently, television markets.

Feast your eyes on our top 10 DSP’s to help you understand some of the various programmatic platforms and make an informed choice about which would be best for your advertising.

Top 10 List of Demand Side Platforms (DSP)

 

<a name="facebook ads"></a>
 

Facebook Ads Manager | Facebook For Business

Back in 2016, Facebook cancelled plans to release ‘Atlas’, a DSP which would have been close competition for Google at the time. It seems concerns surrounding user’s privacy and data were challenged and Facebook wanted to work on these before releasing the DSP.

Now, Facebook has decided to do Programmatic Marketing slightly differently. Cutting out the technical middle man, they provide the buying platform and the biddable ad space. This means Facebook Ads Manager is a DSP that programmatically sells its own (and Instagram) inventory. Other than that, it fits in with the settings and features supplied by other leading DSPs.

Available as an App, Facebook Ads Manager allows advertisers to create, edit, manage, track and analyse their campaigns all from one place. Given Facebook’s active user count is nearing the 2 billion mark, the platform offers a huge degree of possibility for programmatic advertisers.

 rocket fuel logo  
 

Rocket Fuel | Optimises Media Placement With Moment Scoring

Founded in 2008 by alumni of Yahoo!, Rocket Fuel is now recognised as a strong performer in the DSP market.

A self-service DSP, it brings programmatic marketing inhouse, with the aim of using AI to predict what marketing actions to take with a person at a single moment in time. This type of predictive marketing allows customers to receive personalised, real time ads which are relevant to their tastes and online habits.

They also offer a separate Data Management Platform (DMP) where marketers are able to see all of their campaign data. Overall, Rocket Fuel stands by a strong ethic of working with people and not devices with an aim to offer marketers complete transparency.

Recently in the news:

Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google Cloud 10/05/2017

Why Shares of Rocket Fuel Crashed Today  10/05/2017

 

MediaMath DSP
 

MediaMath | Integration Made Easy

“MediaMath is the leading independent programmatic company for marketers.”

Founded in 2007 and majority owned by employees, MediaMath is trusted by two-thirds of the Fortune 500 and is partnered with thousands of developers and agencies to improve business outcomes.

A negative aspect of programmatic advertising is that you are unable to see what your ad will be placed next to until it is published. To ease this pain for marketers, MediaMath guarantee brand safety for programmatic campaigns and, if an ad runs next to offensive content, they will give the advertiser a refund.

Priding itself on transparency, MediaMath ensures users have full access to their data, with customisation options and a team of dedicated experts that can help with campaign set up and maintenance.

 

amazon logo
 

Amazon (AAP) | Amplify Your Campaign

Amazon’s simply titled Amazon Advertising Platform (AAP) has been described as the dark horse of Ad Tech. With a reputation of being secretive as a business, Amazon has also kept a tight lid on the details surrounding this DSP.

With this tool, advertisers can reach Amazon shoppers across all Amazon sites, the web and mobile apps.

But, AAP has come under fire recently for offering little transparency for their users. Rob Griffin (Global Director of Product Development at Havas Media) stated that AAP users “get new customers, but they don’t necessarily know who they are, how [products are] selling or what the conversion rate is.”

Amazon Advertising Platform can see the online shopping behaviour of millions of people in real time which can be leveraged into precise campaigns aimed at relevant customers.

 

DoubleClick logo
 

DoubleClick by Google | Digital Advertising Solutions

DoubleClick is a leading DSP by Google and describes itself as an “integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.”

April 2017, DoubleClick announced users were now able to buy Television ad space via the platform.

Yet, Google has come under fire recently, along with Facebook, over concerns that their programmatic strategy works with cookies not people. Because Google and Facebook have, by far, the most data and insights about the public, other DSPs such as AppNexus, Rocket Fuel and MediaMath are teaming up as a consortium to challenge these programmatic giants.

But Google isn’t prepared to let competition overtake without a fight, and is currently testing whether it should relinquish the feature from its own DoubleClick AdExchange which meant it was easily able to outbid others.

LiveRamp DSP
 

LiveRamp | Identity Resolution Service & Data Onboarding

With a focus on pure people-based marketing, LiveRamp is an Acxiom company that provides the foundation for omnichannel marketing. With their identity resolution service, LiveRamp IdentityLink, they tie data back to real consumers, enabling people-based marketing initiatives across all digital channels.

Transforming the technology platforms used by clients, LiveRamp is dedicated to improving the relevancy of marketing, and ultimately allows consumers to better connect with the products, services and brands they love. Honouring the best practices of leading associations including the App Choices and Digital Advertising Alliance’s (DAA) ICON programs, they deliver privacy-safe solutions to various markets.

Recent developments from LiveRamp HQ include the announcement of their involvement in the launch of a new technology consortium alongside AppNexus, MediaMath and others. With a focus on providing people-based marketing within programmatic channels, they are looking to challenge the precision advertising dominance currently being held by Google and Facebook, and move away from the uncomfortable invasion of the cookie.

 

choozle DSP
 

Choozle | Digital Marketing & Advertising Platform

“Don’t pay for an aircraft carrier when perhaps you only need a speedboat.”

Blending user-experience with first-in-class tools, Choozle is a design-focused platform which integrates powerful targeting, buying and execution features in a self-service platform.

With no minimum ad spend, Choozle is popular for enabling marketers to gain access to every programmatic impression there is, bridging the divide between the big and small spenders. Their service sees more of the client’s advertising budget be spent on media as they strip out any unnecessary costs, technology and complicated processes.

Transparent, powerful and simple, Choozle delivers real-time programmatic advertising, as well as buying & measurement tools, which rival the big players without the inflated costs.

TubeMogul logo
 

TubeMogul | Programmatic Advertising Software

Big News; TubeMogul joined Adobe!

A leading independent software platform that enables brands and agencies to plan, buy, measure and optimise their global advertising, TubeMogul is focused on building the world’s leading software for advertising.

Specialising in video advertising, they have developed the industry’s most comprehensive client training and award-winning customer service. They enable clients to orchestrate sophisticated programmatic ad campaigns across digital screens, television and out-of-home channels from just one platform.

In February 2016, they instigated a Non-Human Traffic Credit Program, whereby advertisers will be refunded if traffic is identified as non-human by White Ops. Whilst performance and economic transparency are both critically important, their commitment extends into their position as an industry leader.

BrightRoll dsp logo
 

BrightRoll from Yahoo! | Smart Video Advertising

Yahoo’s very own DSP, BrightRoll, blends proprietary data from the search engine with sophisticated targeting capabilities to uniquely position the ad campaigns of their clients. With tools dedicated to helping buyers and sellers achieve outstanding results from their digital advertising, their services cover video, display and native advertising.

Utilising more than 165 billion data points per day, the DSP solves the toughest challenges faced by advertisers and drives significant results. Their data-driven approach ensures advertisers reach precise audiences across all formats and devices.

With an Audience Builder and incredible data at their disposal, advertisers can use the vast and deep insights to easily build audiences. Then measure the results of campaigns with third-party integrations to ensure the creatives are seen by real viewers!

AppNexus logo
 

AppNexus | International Internet Advertising and Ad Management Software

Harnessing data and machine learning, AppNexus strives to empower the world’s open digital audience platforms. Their programme simplifies the most sophisticated capabilities so their clients can fulfil their full potential.

Become a trusted partner, being provided with solutions aligned with the best interests of customers, whilst being transparent and at a low cost. As an independent technology company, AppNexus is fully aligned to the interests of their customers and aims to create a better internet.

Their real-time decisioning platform supports core products that enable publishers to maximise yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customised campaigns.

In May 2017, AppNexus, LiveRamp and MediaMath, as well as others, announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. It is well-worth staying tuned into current programmatic news to see how this develops in the coming months.


 

Which Demand Side Platform Should You Choose?

The difference between the various DSPs is not always obvious. We have only listed 10 here, there are many, many more on the market for you to choose from.

Each has its own benefits and drawbacks, and depends greatly upon your requirement and objectives.

The big debate happening currently is the privacy wars, with smaller companies joining together to challenge the status quo. According to Brian O’Kelley, CEO of AppNexus, “48% of all digital advertising dollars accrue to just two companies – Facebook and Google”. The establishment of a technological consortium by the likes of LiveRamp, MediaMath, AppNexus, Index Exchange, LiveIntent, Rocket Fuel and more is a response to this dominance.

They want programmatic advertising to be less intrusive and invasive, moving away from proprietary identifiers such as cookies and towards people-based marketing which is privacy-conscious. No doubt, this will be an ongoing battle and one we strongly suggest you keep an eye on!

If you are in the decision process as to which DSP your advertising needs, we recommend fully researching their websites before jumping in. You don’t want to be wasting budget on unnecessary costings or failing campaigns.

Programmatic marketing is exciting. It is rumoured to be the way forward for online advertising and shows no signs of slowing down. If you are looking for a career in programmatic / paid media and want to know more, get in touch with the team.

Alternatively, you can check out our current paid media jobs by following the link.

You can also find us on social media: TwitterFacebook, LinkedInPinterestInstagram and Google+.

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How To Write Your First CV

As Specialist Recruiters, we’ve shared a number of articles about How To Write A Great CV etc, but these are usually to help experienced professionals fine tune their CV’s.

 

What I’ve experienced recently is a series of conversations with first time job seekers, some of whom have never written a CV…


Some of these are graduates and some who are college leavers. Youngsters, who for some reason or another, appear to have no real idea on how to write a CV.

Some of their first attempts have astounded me!

 

Crowd of Graduates

First CV? We have everything you need to know!

On recent CV writer went so far as to only list the work experience and GCSE achievements which the job advert requested.

What I didn’t discover until speaking with him was that in addition to those 5 GCSE’s he had a BTEC, AS levels and further A-C grade GCSE’s which he hadn’t put onto the CV as the advert hadn’t specifically asked for them.

It also astounded me that as well as the 6 months office work experience (which was the only work experience listed on the CV) he had been working weekends since he was 15, as well as through all school holidays from pot wash, to warehouse stack, to being a local shop assistant.

This kid was a grafter but had thought that, as he was applying for office work, the other work experience he had behind him wasn’t applicable so he left it off!

I hope, like us, you thought his original CV would show us he was a minimally educated 21 year old who had only worked 6 months in his life. When in actual fact, he was a hard working, responsible young man who had finally figured out he quite liked and was good at office administration work.

Needless to say his original and final CV’s were like chalk and cheese.


I despair that the youth of today (did I really say that!?) can come out of our education system and not realise that CV stands for Curriculum Vitae – which essentially is a summary of one’s life or as according to Wikipedia: “a written overview of a person’s experience and other qualifications for a job opportunity.”

You have to remember when writing a CV that the reader does not know you.

You need to spell it out. Make it plain and simple to understand the logic. Who you are and what you’ve done so far.

We have found, no matter what age, level of experience or ambitions you bring with you, there is a simple recipe for writing a good CV.

Man working on computer


So for all of you out there attempting to write your first CV to get yourself a job, I am pleased to share our recipe with you below:

Ultimate CV Recipe:

1-PERSONAL PROFILE: 2 paragraphs describing who you are. This how your best friend would describe you to someone, then think about how your teacher would describe you and then think how you parents and/or siblings might describe you or even your last boss – if you’ve already had a job.

It is probably the blend of all of these which will make a good read. What are you best at? What can you bring with you in terms of experience and skills? What are you passionate about? What education, experience & strengths do you have?

2-SKILLS & TOOLS: These are bullet pointed. This section is about what have you already been taught to do and what tools you already use. If you’ve worked in retail or hospitality, it might be:

  • Cashing up
  • Speaking with customers…

If you’ve worked in a call centre, it might be:

  • Strong telephone manner with good patience with customers

OR it may be particular tools you’ve used for the job, like:

  • Microsoft Office: Word, Excel, PowerPoint

OR:

  • Online reservation system for bookings / CRM – data entry.

There are so many things you haven’t realised you know how to do and so you must think about the job you want to get.

Whether office based, hospitality, airline crew, retail or anything and everything in between, you will have applicable skills! If you get the opportunity to read a job description, see what skills it is asking for and whether you have got any of those skills and make sure they are on your CV!

Professional Kitchen
 

3-PROFESSIONAL EXPERIENCE: This is where you get to tell everything about the work you have done. No matter how brief the employment was, it is good to include it to show you have given it a go.

For instance, the young man I mentioned earlier hadn’t included the 3 months he worked night shifts at a warehouse. His reasoning, he thought it was too brief and not worth mentioning. Given he was just starting out in his career, I felt it valid to write into the CV and mentioned it was 12 hour night shifts, 6 days per week.

By giving the full picture, I actually commend him for sticking it out that long! Rather than judge him on the brevity of that employment!

The idea is to give the employer a full and best insight into who you are. Tell them at 15 you were working weekends at the local B&B. Tell them that you went from being a Kitchen Porter to Sous Chef at the local pub.

It might not seem relevant to you but to a prospective employer it shows you are hardworking, ambitious and proved yourself worthy to a previous employer.

4-EDUCATION: List your education (Format: qualification, institute and date) with any accreditation’s you have, certification, training or courses you’ve been on.

Only when you’ve a number of years work experience behind you will your education become less important and eventually left off your CV.

5-INTERESTS: We thoroughly believe it is the person that an employer is hiring, not just getting a “bum” on a seat. It is nice to be able to tell an employer a bit about you, going back to the example of the young man I spoke with.

He had been a batter for 15 years at the local cricket club, which shows loyalty, commitment, team spirit and so much more. He also writes his own music, to the extent he’s even recording an album later this year. Again this demonstrates his creativity, perseverance and a personal interest.

6-Finishing touches: Make sure you put your name, address and contact details on your CV (I cannot tell you how many we see without a phone number!).

Please DON’T title it “CV” – We know it’s your CV, you don’t need to tell us!

We also DON’T believe you need to put “references upon request” – virtually every job offer is subject to satisfactory references, when the time comes provide those reference details. However, you don’t need to write it at the bottom of your CV.

Finally, your CV should be no more than 2 pages in length.


When you put all of this together, the result is a wonderful read.

It goes to show with the right recipe, showcasing all your ingredients, you can have a pretty fine dish which a lot of people want!

 

The perfect CV recipe
 

In our recruitment world, this would turn into a lot of interview requests. We are looking forward to hearing how this young man takes his recipe and good looking dish out to the big wide world and gets himself lots of orders!


Looking for more CV help? See our other blogs: 10 Top Tips to Writing An Awesome CV, How To Optimise Your CV Keywords, Will Your CV Get You The Invite To Interview.

If you would like assistance in job seeking or help with the recruitment of Digital Marketing talent, You can send us a message through our Contact Form, Email us directly or call 0203 751 4108.

You can also find job seeking tips and tricks from our Recruitment Specialists on our social media pages: TwitterFacebookLinkedInPinterestInstagram and Google+.

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