Digital Marketing & Recruitment Blog

Fall Back In Love With Your Job This Valentine’s Day

Finding happiness at work can do wonders for your overall mental wellbeing and improve your self-esteem. If you’ve fallen out of love with your job, we have some tips to try before looking for something new… 


Get away from your desk…

Did you know that over a third of all British workers don’t use up all of their annual holiday allowance?

Why?

You’re entitled to time off throughout the year, so take it! And I don’t mean you have to go on holiday all the time, you could use these days to attend conferences and industry events to meet new people and take charge of your own personal development.

Rachel Finch, founder of Brighton Digital Women explained recently at an event that she tries to take a ‘Selfcation’ twice a year. This means going somewhere you’ve never heard of, on your own. Solo travel will bring you out of your comfort zone and provide new experiences from which you can learn a whole lot about yourself.

 train travel


Get organised…

Who doesn’t love a to-do list?

Even if you only write down 3 small things you’d like to achieve for the day, it’s so satisfying to see them ticked off at the end of the day! You could also flip it around and make a note of something you’ve accomplished at the end of each day.

One of my favourite tips – Declutter your desk and treat yourself to some new stationary!

Call me crazy but when I got to work on Monday a few weeks ago to find my colleague had bought me a cute pink pot of paperclips it made my day!

Clean desk


Take up a new sport

I know most of you just cringed at the thought of having to do this but hear me out…

Taking up a new sport and getting exercise can do wonders for your mental and physical wellbeing allowing you to look at your job in a new perspective. I recently took up squash, found that I wasn’t completely awful at it and surprisingly quite enjoy it! Instantly, I felt energised and now have something new to look forward to doing after work.

Half of the battle is finding the motivation to get out there and try something new and the other half is finding the time after a day’s work.

But it can be done!

To avoid sweating it out on your own in the gym, why not join a team/evening class of something you enjoy – this way, you’ll also meet new friends along the way!

You could simply go for a walk at lunchtimes or start morning/lunchtime yoga sessions in your office for you and your colleagues. Even easier, you could park a bit further away from the office forcing yourself to raise the blood pressure as you walk into work. Anything to get the endorphins bouncing!

Taking up a new sport


Find purpose in your role

Step back and take a look at your role. Without getting technical about job descriptions, what is your purpose?

As the Digital Marketing Executive at clockworkTalent, my (non-technical) purpose is to spread the word about our exceptional service in finding jobs for digital marketing talent.

I find huge personal satisfaction when I hear from our recruitment team that someone who I initially spoke to on social media has received a job offer through our agency!

If you can focus on your worth, you might spark up a new relationship with your job.

Office dog, Office dog, Office dog!

Having a canine colleague is a growing trend for businesses- and with good reason!

Dogs have been proven to have loads of positive effects on teams. According to The Guardian, more than 8% of employees in the UK can take their dogs to work. If you’re struggling to think of how to convince your boss to allow this, why not ask for a company trial on Bring Your Dog To Work Day this year.

More reasons your boss might be persuaded by…

They offer a pleasant distraction from work and can give you an opportunity to take a short break. They promote positivity and can unite a team by being the centre of attention. Office dogs also balance emotions, are non-judgemental and will be friends with anyone which can help you relax and feel at ease as you work.

An office dog will also provide unlimited content for your social media! – Check out the #OfficeDogs hashtag on Instagram!

Office Dog


Make new friends

Try to change who you sit with / spend the most time with at work, fresh conversation faces can help improve your mood. A little goes a long way when building relationships with colleagues so share those positive vibes! You could simply make coffee for your team or help a colleague with something they’ve been struggling with.

If you’re part of a small team embrace social media! Facebook groups are a great place to find like-minded people in your industry who are happy to chat, answer questions and learn about your work throughout the day. One of the best ones I’ve found for meeting and chatting things through with engaged Digital Marketers is Team Digirati.

clockworkTalent are a small team and work closely together every day. We know what makes each other happy and one way we stay motivated at work is by making an effort with each other!

I personally have a goal of making sure my boss Natasha and I laugh everyday… and we usually do!

Coffee


Change it up!

Try to do something differently! If you can change the way you do your job or can find new ways to get your work done, do it!

Know when to end it…

Very much like any relationship, if it’s toxic, walk away.

If you’ve given it your all and still aren’t finding happiness in your role, it’s probably time to move on.

The best thing you can do is be honest with your current employer and try to take your time finding a new role before leaving. If you rebound into a new job too quickly you might end up regretting that one too.


If you’re looking for true love with a Digital Marketing Role, our specialist recruiters can help. Not only do we have a range of jobs in all areas of the industry, but we also take the time to get to know you. To use our expert matchmaking service, get in touch with Natasha Woodford by calling 0203 751 4108 or email your CV to natasha@clockworkTalent.com.

We publish new job opportunities and digital marketing news via Social Media, so make sure to follow us and join our conversation on YouTubeTwitterFacebookLinkedIn, YouTube & Instagram

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So You Want To Be A Social Media Influencer…

Appearing seemingly from nowhere, Social Media Influencers are a growing breed who are making more money than anyone could ever have predicted…


 What is a Social Media Influencer?

A social media influencer is someone with a significant audience of online followers and usually of high profile or credible within a specific industry whether it’s Beauty, Video Gaming, or Fitness.

To put the astronomical potential of Social Media Influencers into perspective- Felix Kjellberg, AKA PewDiePie, a 27-year-old YouTube star who started by filming himself playing video games as a teenager with no intention of making money now has over 60 million subscribers and a reported net worth of $25 million!

For brands, influencer marketing is seriously exciting! According to 2017 Tap Influence research, 40% of people have purchased an item after seeing it used by an Influencer on Twitter, Instagram, or YouTube. But, influencer marketing can be much more than word of mouth for brands, the world’s top 10 beauty influencers have a combined social media reach of 135,000,000 people! So, if you can get a well-established Influencer to feature your product in a social post or video, chances are, you’ll see a remarkable increase in ROI.

Can Influencers be trusted?

With great influence, comes great responsibility. A Social Media Influencer has the reputation of a brand in their (sometimes unregulated) hands.

You can’t escape stories of influencer marketing going wrong.

Whether it’s a celebrity not removing the posting instructions to an Instagram post, or the much more offensive blunders from recent YouTube history including Logan Paul, and his now infamous New Year’s Day 2018 screw-up of uploading a vlog featuring the body of a suicide victim to his 16 million YouTube subscribers. PewDiePie making racist jokes in his videos that are watched by millions of children or Elle Darby finding herself in hot water after assuming a hotel would let her stay for free.

Scott Disick SM blunder
Social media scandals like these have resulted in some of the world’s biggest brands cutting ties with Influencers because of controversies, including Disney. With increasing buzz (and money) in the influencer marketing industry, and it ultimately being run by young people with brand new technology, the marketing laws and regulations will have to be reviewed, and continually developed to keep up.

How to become an Influencer…

With 75% of under 17’s stating their dream job is to be a YouTuber / Vlogger, it’s no wonder influencer marketing has become a serious aspect of the marketing job industry.

If you want to make a living from SM influencing, you need to put in the hours! This is no ‘get rich quick’ scheme. Gaining authority in your niche can be challenging as social media is such a competitive market, but nothing is impossible…

6 things you need to do to become a Social Media Influencer:

  • Build a community around your niche and stay on brand
  • Stand for something
  • Create Goals
  • Network with other influencers
  • Understand the difference between each social network and how they can work for you
  • Be constantly learning and willing to use new platforms

Nikkie-de-Jager


Influencer Jobs that are already out there…

Brand Ambassador (BA) programs are becoming more and more popular for businesses. Usually, BA roles aren’t full-time jobs, they’re opportunities for existing customers to share support / positive reviews of their favourite products and get rewarded. This could be as simple as being sent a T-shirt from a brand and posting an Instagram photo supporting them!

Usually, BA’s will be paid by being able to keep products sent to them, offered access to online products and more, dependent on the brand they are working for.

You can also start small by sharing your creative / photography work on site like Candidly & TRIBE. If a brand likes your images, they will pay you to be able to use them on their social media, usually around £10 per image.

Food Photography for instagram


You can still be part of this skyrocketing industry sector without posting vlogs every day on YouTube or having a much-coveted mass following. Over the last few years, we’ve seen an increase in jobs like the ones below which are perfect for someone that wants to be involved in the management of bloggers/vloggers/influencers:

  • PR and Outreach Manager
  • Community Manager
  • Influencer Marketing Manager
  • Influencer Relations Assistant
  • Influencer Community Coordinator

In these roles, part of your remit will be identifying, managing and working directly with Influencers and coordinating what they release about your employer’s or client’s products. You’ll be extremely well organised, wrapped up in social media and digital PR and able to negotiate, nurture relationships.

Top Tip from our recruiters – Having a Strong Personal Social Media Presence can do wonders for any job search!

Selfie
 


How to measure the success of an Influencer?

The success of an Influencer working with your brand depends on the overall goals which are established at the beginning of the partnership.

There are tools out there which identity, assess and report on influencer reach which brands can use to find new and monitor their existing influencer partnerships and build relationships.

Some examples of tools used to measure social media influence are:

Final Thoughts…

If you’re aspiring to be an Influencer to make money, you might be looking at the wrong career. It might seem like an easy thing to do but it takes real dedication.

Saying that, it can be done.

If you can successfully find a niche, create a community on your chosen social platform and dedicate enough time to producing quality content, you could be the next Zoella! Or find a career working with those Influencers who have already made it, looking at jobs like those we mentioned above.


If you’re already working with Influencers or looking take your Social Media expertise to another level working with amazing brands or even directly with influencers, we might have the job for you!

Check out our latest digital marketing job opportunities and get in touch with a copy of your CV today.

Like every great social media influencer, you can also find us on YouTube, Facebook, Twitter, LinkedIn, Instagram, Google+ & Pinterest. – and remember… like and subscribe!

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10 Digital Tools Marcos Martín Couldn’t Live Without

If you’re looking to improve your SEO productivity, check out this list of the tools Marcos Martín uses every day as the SEO Analyst at SiteVisibility…


Marcos Martín is a Spanish speaking, SEO whiz with multilingual skills. He is currently the SEO Analyst at Brighton based agency, SiteVisibility where we have a unique partnership which you can read more about here.

Fun fact! –Marcos won our 2017 Halloween pumpkin carving competition!

Marcos Martin


  1. Google Analytics

One of the basics tools for any SEO. Google Analytics allows us to track our campaigns progress and clients’ success and it’s very easy to use (most of the time).

With the new options coming with Google Data Studio, GA it’s also great for reporting. At the end of the day, it doesn’t matter how awesome are your campaigns because in many occasions clients will be looking at their traffic and revenue figures, and in those cases, GA is our best ally.

  1. Google Search Console

I wouldn’t say it’s one of my favourites but is certainly a useful one. Google Search Console is a key tool to maintain a website. It’s the best way to communicate with Google, receiving messages about any problem with your site and checking everything is correct with crawls and indexation.

  1. Google AdWords Keyword Planner

Despite the changes Google has made to the Keyword Planner, it’s still one of the best tools for Keyword Research, giving us search volume and competitiveness data for different countries and cities.

The only problem is that you need an AdWords account to use it and sometimes Google will group similar results, so it could be difficult to choose the best keywords.

  1. SEMRush

Another great tool for Keyword Research. SEM Rush will show us the keywords we currently rank for, to find those that need an extra push to appear even higher in search engines result pages. And if that’s not enough, we can also use it to discover which keywords are working for our competitors and identify gaps in our keyword strategy.

  1. Stat

And once we have identified our favourite keywords, we need to track them! That’s what I use Stat for, a great tool for keyword tracking with a lot of different reports that you can run to discover things like featured snippets, cannibalisation or even related searches that could be useful for you or your clients.

They also offer a great support with a dedicated team that goes back to you very quickly.

  1. Feedly

It’s difficult being up to date in the SEO industry. With so many players, niche areas and ever-changing trends, going through the weekly news without missing anything important could be a daunting chore. However, thanks to Feedly, I can choose my favourite blogs and news sites and keep them all in one place.

  1. Screaming Frog

An essential tool for any SEO. Many technical audits start with Screaming Frog. It’s fast, it’s reliable and it provides many insights into the technical structure of any website, including status codes, duplication, canonical tags, etc.

  1. Ahrefs

This is one of the newest tools I have tried and so far I love it. It’s great for discovering lost links and analysing certain sections of a website separately, comparing the visibility of some categories with others and identifying gaps in your strategy.

It’s also great for comparing yourself to competitors and discovering new opportunities in terms of missing keywords.

  1. Majestic

One of the best tools to find and review backlinks. Super quick and with the option to review links for specific subdomains or URLs.

  1. Moz

I love Moz! And I use so many of their tools: the keyword explorer, the on-page grader, the Moz bar, Moz local… so many things! I think is one of the most useful tools we’ve got and the Moz Blog offers some of the most interesting articles out there, I’m particularly addicted to Rand Fishkin’s Whiteboard Friday. It’s just great!

Marcos Mrtin logos
A huge thank you to Marcos for this great insight into his SEO work! If you would like more information, or to offer your own list of digital tools, get in touch with us via digital@clockworkTalent.com.

Please do look out for future10 Digital Tools … Couldn’t Live Withoutblog posts from additional digital marketing industry experts as we’ll be publishing more of this series soon!


If you’re looking to advance your career, did you know we offer a  Free CV Critique? Start a conversation by sending your current CV to jobs@clockworkTalent.com and our specialist Digital Marketing Recruiters will get in touch with you for a discreet conversation.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all our jobs and news through our social media channels including TwitterFacebookLinkedInInstagram!

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How A Recruiter Reads Your LinkedIn Profile

LinkedIn now has over 467 million members. So, for recruiters, logging onto the site can feel like walking into a gigantic room full of eager talent ready to be placed into new jobs…


Many job seekers are letting themselves down and missing out on finding a job through LinkedIn by forgetting these simple tricks…

Both aiding your job search in different ways, your LinkedIn profile and CV should be cousins, not twins.

They will include similar information, but your LinkedIn profile will also display to a recruiter your online behaviour, how you communicate with others in the industry and more!

We recently ran a poll on twitter and as you can see from the image below, most people that answered said their biggest pet hate surrounding LinkedIn Profiles is missing information & photos…

First impressions

The first thing a recruiter will read about you on your profile is your headline, current position and profile summary so it’s vital you get them right!

Your Headline should include keywords about your area of expertise. For example, this could be your job title, type of work or latest project. If you’re proactively job seeking (and comfortable with your current employer knowing) your headline is a great place to advertise this. LinkedIn users commonly use the phrase ‘seeking new opportunities…’ in their headlines to grab recruiters & hiring managers attention straight from their search results.

Your current position section will feature the name of the company you currently work for. If you’re Freelance or working for yourself, ensure this section includes the accurate and appropriate information.

Profile Photo

Featured at the top of your profile and in all LinkedIn search results, your profile photo will be visible.

A missing LinkedIn profile photo conjures up many questions in a recruiter’s head…

‘What has this person got to hide?’

‘Is this a fake account?’

This is one of the easiest ways to improve your chances of finding a job through LinkedIn. All you need to do is ensure you have an up to date, professional looking photo (…and by professional, I mean a photo you would be willing to have your Grandparents display in their front room, i.e. not that photo of you from your friend’s hen do last year) and you’ll increase the number of people viewing your full profile.

Party


Your Articles & Activity

Like other social media sites, your activity on LinkedIn tells a recruiter a lot about you. Posting your own content, sharing posts and engaging with others from your industry shows you are engaged and enjoy what you do. But lots of people fall into the trap of replying to seemingly light-hearted viral posts on LinkedIn and end up discussing (…or should I say, slating) their current/prospective employers.

During an SEMRush twitter chat, Social Media Keynote Speaker Eve Mayer suggested job seekers should focus their LinkedIn efforts on discovering companies in their industry and establish relationships instead of simply searching for job ads…

Top tips for activity on LinkedIn- Don’t bite the bait of a viral post encouraging moans. Keep it clean, keep it interesting and remember potential employers and hiring managers can see all!

Professional Experience

Next on the LinkedIn profile scroll comes your previous experience. This should be a complete and accurate summary of all your previous positions, usually the same as how it is written on your CV.

You can find out how to best structure this information with our blog post: ‘how to write a great CV’.

Omitting information in this section of your profile makes it harder for a recruiter/hiring manager to work out if you are the best for a potential job, so ensure you have at least included job titles, employer name & job definition/achievements.

Experience section Top Tip– Ensure you have properly tagged each employer’s company LinkedIn page so that their logo highlights on your profile. These will catch recruiter’s eye and encourage them to read more into your profile and work experience.

Information


Education

Recruiters can search LinkedIn using Education types. So, if you completed your Master’s degree but didn’t add it to your LinkedIn profile, you’re missing a trick and might be missed in a search! Another reason to keep your education up to date – reinforcing your skills and showing the recruiter that you have the qualifications to back up the rest of what they have read on your profile.

Other things to remember…

If you’ve successfully kept their attention, the recruiter will have made it down to the last sections of your LinkedIn profile which include Featured Skills & Endorsements, Recommendations and Interests.

Recruiters might not take much notice of your endorsements because they are perceived less valuable as they can be made/obtained quickly, are encouraged by LinkedIn and can be made by anyone. Whereas, recommendations are taken a lot more seriously. It takes effort from your network to write these, they will tend to be genuine and from people who actually know and have worked with you previously.


If you’re looking for more tips on how to optimise your job search, get in touch with our specialist recruiters for the digital marketing industry or check out our blog which is full of tips, tricks and job hunting help.

You can also find helpful job seeking tips and our latest jobs by joining us on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram & YouTube.

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10 Digital Tools Gerry White Couldn’t Live Without

Looking to improve your Digital Marketing skills in 2018? Check out this list of tools you should be using written by SEO expert, Gerry White!


Gerry White is a Sussex based SEO expert currently working as the SEO Lead at Just Eat. Gerry also runs the TakeItOffline conference with Tom Bourlet and Andy Veal and is an occasional conference speaker and UK Search Awards judge…

Gerry White
Over to you, Gerry…


My toolkit is always evolving, I have been in digital for 20 years and every so often there is another tool added, but over the past couple of years, I have found myself turning back to the same ones again and again.

Chrome might not seem like much of a tool, but hidden away is so much power and depth – from Mobile emulators to a CSS editor, you can live edit a webpage for screenshots and test it at the same time, check how it will look across a range of mobile devices & emulate different connection speeds. Hidden underneath is something called lighthouse which is probably the ultimate site speed diagnosis tool. I feel like right now I barely scratch the surface of what Chrome alone can do, but you can expand with plugins and bookmarklets for extra power.

Website services – the 3 I can’t work without at the moment are…

Sistrix – the best value, most powerful suite around – based on an organic visibility tool, the depth and exploration it gives you on any domain is absolutely worth the budget price. If you take a look at their blog, you can see the insights that Juan has managed to do with it.

AWR Cloud, which allows me to do huge amounts of research giving me raw data at its best. Exportable, on-demand analysis and you can investigate awesome amounts to show you where you are, and more importantly where you aren’t. I’m currently investigating SEO Monitor for more day to day data to compliment Sistrix.

Another tool with incredible hidden features is Screaming Frog. I tend to use it 2 to 3 times a day from checking redirects, metadata, ensuring a site has the right code, right down to quick audits, I’ve yet to find a good technical SEO guy who hasn’t got it (usually running). To keep track of everything and provide details and analysis to the developers DeepCrawl is currently my go-to cloud crawler.

One thing that I think most people don’t appreciate enough is the Google Testing tool – it isn’t perfect, but it’s great if you want to check your markup before going live. Of course, to quickly implement something on the site – Google Tag Manager is more than just an analytics tool, it gives you the ability to fix, test and optimise pages with just a bit of JavaScript – the more you know, the more you can do and a number of times I have tested a theory, a bit of code before passing it to developers to complete properly.

I have also been playing with ContentKing which does feel like the future of cloud crawlers, the always crawling, always reporting is where we will be moving to soon and I have recommended it to a few clients in the past.

Talking of reporting, DataStudio is buggy and has a few frustrating limitations, but if you are reporting in anything else, give it a try, I pull in Sistrix information, Google Analytics and of course Google Search Console data, but I can’t live without it now!

Finally, for project management – Trello is amazing! best in its class, APIs, usable, mobile and shareable, I can’t fault it and can’t live without it for team management!

Gerry White Tools


A big thank you to Gerry for his brilliant insight and list of digital tools! If you would like more information or offer your own list of digital tools, get in touch with us via digital@clockworkTalent.com

Please do look out for future ‘10 Digital Tools … Couldn’t Live Without’ blog posts from additional digital marketing industry experts as we’ll be publishing more of this series soon!

If you’re looking to advance your career, did you know we offer a  Free CV Critique? Start a conversation by sending your current CV to jobs@clockworkTalent.com and our specialist Digital Marketing Recruiters will get in touch with you for a discreet conversation.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all our jobs and news through our social media channels including TwitterFacebookLinkedIn Instagram!

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Join Us For A clockworkTalent Crimbo!

The glitter has settled after your office party, December 25th is fast approaching and you’re probably ready to shut down your computer and start thinking about your festive time off but, we thought we’d give you a last-minute clockworkTalent gift…


We’ve had a brilliant year of digital marketing recruitment and have been working with some seriously exciting new clients as well as many of our old industry friends.

It has been a whirlwind year full of successful hires, supporting businesses in their digital marketing recruitment, developing new teams and hiring new skills. For our recruiters, finding the perfect career moves for talented digital marketers is the most rewarding thing in the world! This is made all the more satisfying when we hear back from them a few months down the line telling us they are loving it or have been offered a promotion!

Our recruitment highlights of 2017

  • Relocating Jamel Derdour to Germany to join Adidas originals’ Social Media team
  • Placing 5 outstanding Digital Experts into MindTools
  • We also found 2 job seekers new jobs with NHS Professionals
  • And right at the end of the year, we have successfully hired into the Telegraph HQ!

Client Showcase


Our favourite moments from 2017!

Emma (Digital Marketing Executive)
For me, 2017 at clockworkTalent has been all about making friends in the industry, we attended brightonSEO, events with Brighton Digital Women and have also released a new series of blog posts featuring input from some big names in digital marketing. In 2018, I’m looking forward to continuing this and building upon everything I’ve learnt this year in digital.

Valentino (Head of Dogital)
That day, when my office humans were filming themselves decorating the office Christmas tree and answering questions sent in from the north pole was PAW-SOME ’cause I got treats for staying quiet!

Natasha (Managing Director)
We’re almost ready to close our books on 2017 and it’s with pride I can look back over all we’ve achieved in the last 12 months. We’ve retained many client relationships, recruiting again as we’ve expanded their talent pools. We’ve also supported the hiring process in many new companies, even for some, it was to be the 1st digital marketing hire. With others, we’ve seen ourselves building upon already well-established teams. It was great to note, one of our expanding employers has made their 10th job offer through clockworkTalent.

Our free CV critique service has also been used and praised by a wide variety of Digital Marketers seeking improvements to their CV. Some people have made it clear they felt their new CV was a significant contributor to their new job offer!  I’ll take that, thank you!

The fact we’ve launched video still has me reeling in shock. It has seen (quite literally) me dragged from the comfort of being the voice on the end of the phone to the face in front of the camera. All Digital Jobs are being introduced on clockworkTalent’s YouTube channel (go on, subscribe. You know you want to!)

This year has been a lot of hard work but we’ve also had a lot of fun.  All that is left if for me to say, “Thank you” to the clockworkTalent team, our partners and all our industry friends – I look forward to an equally awesome 2018 with you!


#AclockworkCrimbo

In case you missed it, here are our Christmas videos from our series #AclockworkCrimbo which feature Natasha answering questions sent in from Santa and his elves at the North Pole!


Spending your New Year finding a new career?

Christmas is one of the busiest times for the digital industry. With campaigns running flat out across the festive period and offices closing for the holidays, you may find yourself returning to your desk in 2018 in need of a change.

If that change is a career step-up, a change of direction or to get that first step onto the career ladder, we can help!

We currently have a range of digital marketing jobs in varied disciplines and seniority which include:

  • Business Development
  • SEO
  • Content
  • Analytics / Data
  • eCommerce
  • Paid Media
  • Social Media
  • Web Development / Design
  • Planning / Buyer or Media
  • Mobile / App optimisation
  • Digital PR, Outreach or Link building

But don’t hang around! Recruitment never sleeps, and these positions could be filled over the Christmas period. To get your job seeking process started, send your CV to jobs@clockworkTalent.com, if you are looking for CV advice before starting your search, check out our blog post ‘How To Write A Great CV

Have A Very Merry Christmas!


Merry Christmas to all of our friends in the digital industry, have a wonderful Christmas break and New Year and please don’t hesitate to get in touch with our expert recruiters for job seeking or hiring advice in 2018!

You can call 0203 7514108 to speak with any of our team or you can email your CV to jobs@clockworktalent.com  for consideration.

We’ll be publishing new job opportunities via Social Media throughout the festive season, so make sure to follow us and join the conversation on our social media channels including TwitterFacebookLinkedIn, YouTube & Instagram

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10 Digital Tools Omi Sido Couldn’t Live Without

You’ve seen him talk at conferences and watched his videos on social media, but do you know what Omi Sido uses to get his awesome Tech SEO work done? Find out with this list of his 10 favourite digital tools!


Omi Sido is an SEO and Web Development professional with more than 7 years of experience in both web and traditional advertising, promotions, events and campaigns.

Omi is currently Senior Technical SEO at Canon Europe and has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile, The Global Real Estate Institute and Daily Mail.

As an SEO professional, Omi Sido explains how he breaks down his essential role as search engine optimizer into 3 essential parts:

  • To deliver the most useful content for any user performing a particular search, analysing and segmenting intent to buy vs. general information gathering
  • Having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages
  • Analysing long-term user behaviour signals, such as attracting the most clicks on a search result and continuously reducing bounce rates.

Omi prides himself on providing lasting results that extend beyond a quick, temporary boost in rankings for his clients.

Over to you, Omi Sido…

Omi Sido


Ten Digital tools?… Only ten (smiling)?

As a digital marketer who specialises in technical SEO, I use lots of tools! But if I have to choose, here are my top 10 (in no particular order).

Screaming Frog’s SEO spider is an auditing tool that allows me to quickly scan large numbers of web pages for potential SEO issues.

I love technical SEO audits and Screaming Frog can be very efficient in tracking down errors and then allowing me to quickly extract a full report and get down to fixing those errors in minutes.

An online app based crawling software allowing me to access my account from anywhere, even from my smartphone thus I am able to notice problems wherever I go -and I travel a lot.

With DeepCrawl, I can better understand the architecture of my clients’ website (priceless) and advise them on areas for improvement.

Similar to the previous two crawlers I can talk about OnCrawl for days but the thing I really like about this tool is that it gives me the ability to analyze my log files and consequently the ability to understand the relation between my most crawled page groups and the page groups that drive the more SEO visits.

In short, pages that are often crawled by Google but do not generate any SEO visits are a waste of crawl budget.

SEMRush is by far one of my top tools for keyword research. The thing I really like about this tool is that it allows me to analyse not only how my website is doing in organic search, but also how my competitors are doing as well. Enough said!

Page load speed can negatively impact not just SEO but also UX. I use GTMetrix to examine the load speed of pages and identify opportunities for improvement. There are many page speed tools out there but GTMetrix is probably the most user-friendly one out of all of them.

I don’t know what I’d do without this tool when it comes to tracking the results of any link-building campaign, and in my experience, Ahrefs has the best signal to noise ratio.

Every single business that wants to be found in search engines needs to be tracking and analyzing their rankings. I believe that AWR is the best tool to that at the moment. If you have a question about the rankings you or your competitors have, you’ll be able to find it within AWR.

You simply can’t improve your Digital Marketing effectiveness if you don’t understand how people are arriving and using your website. Saying that Google Analytics doesn’t just give you website insights, it is also incredibly valuable to the commercial success of your business.

Now add to this historical data – which is incredibly useful for flagging change – and you’ve got the complete picture of how your business is performing online. Google Analytics is the tool I use absolutely every single day.

This tool is simple, quick and reliable. All you have to do is plug in a keyword and get hundreds of long and short tail keywords.

Keyword Tool will also run searches for popular YouTube keywords – great for coming up with ideas for the content or topic of my next video. Of course, I am talking about The Sunday Talk.

Every time I want to know what questions my target audience type into Google, I just pop the keyword into Answer The Public and I get a hefty list.

As machine learning begins to take precedence online this tool helps me tap into the power of semantic search (finding my target audience and creating content that connects). Very often I use this tool to generate search engine infographics on the fly. Then I can download the images and use them for reporting or presentations.

Omi Sido tools


A big thank you to Omi Sido for this brilliant list of digital tools!

Please do look out for future ‘10 Digital Tools … Couldn’t Live Without’ blog posts from additional digital marketing industry experts as we’ll be publishing more of this series soon!

If you’re looking to advance your career, did you know we offer a  Free CV Critique? Start a conversation by sending your current CV to jobs@clockworkTalent.com and our specialist Digital Marketing Recruiters will get in touch with you for a discreet conversation.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all our jobs and news through our social media channels including TwitterFacebookLinkedIn Instagram!

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10 Digital Tools Sean Nichols Couldn’t Live Without

We spoke to SiteVisibility’s Sean Nichols about the top 10 Digital tools he uses every day as the Brighton based agency’s Marketing Manager…


Sean Nichols is the Marketing Manager at our sister agency, SiteVisibility. We know him for his quick and clever skills in digital content and he runs a mean email marketing campaign! See with your own eyes with this quick sign up.

We have a unique partnership with this search marketing agency which you can read more about here.

By reading this blog series, we hope you’ll be discovering new digital tools from our industry experts and ultimately improving your own Digital marketing work!

Sean Nichols Headshot


Without further ado, here are 10 digital tools Sean believes any Marketing Manager should be using…

Trello is a web-based project management application. It’s essentially a visual way to organise projects and it makes my life much easier!

Our Head of Digital, Scott Colenutt and I share a marketing board where we map out our marketing plan through a number of cards that act as tasks. We’ve split the boards up into columns, To Be Done, In Progress & Completed and each has a number of cards (tasks) underneath.

The drag and drop system is simple to use and you can add attachments, deadlines, notes, checklists and different members of the team to the cards (tasks). This means it’s easy for us to see exactly how we’re progressing at any time. It makes managing our marketing plan and the tasks we need to undertake simple and easy.

Slack is an online communication tool/instant messenger that makes it easy to talk to colleagues about different projects. I use it every day to co-ordinate podcasts with our host, Andy White and to talk to other members of the SiteVisibility team working on our marketing efforts. You can create different channels for different projects and invite different team members to each, so if you need to stay up to date with a project, you can simply click into it, and see all the latest conversations. It has a great app as well, so I can also stay up to date when I’m on the move.

A relatively new tool for SiteVisibility, Intercom is a live chat tool that allows us to talk to visitors to our site whilst they are on it. Essentially, it’s great for engagement with visitors who you might not otherwise have heard from whilst it’s also helped us to generates qualified leads.

I’ve recently written a blog post on the benefits and what we’ve learned over the last 3 months.

Forced upon me by our Head of Digital, Scott, Dashlane is now a tool that I can’t live without! Dashlane is a password management tool that securely remembers each of your passwords and logs you into your tools, programmes etc. automatically. All you need to do is log in using your master password when you turn on your computer and the rest is done for you. You can also generate unique and secure passwords when signing up for accounts and Dashlane will save them automatically. It saves me a lot of time, and means I don’t have to remember every single one of my passwords!

Hootsuite is great as it lets me schedule social media posts. You can connect Twitter, Facebook, LinkedIn and other profiles and schedule in posts for when you aren’t there. It saves time as you don’t need to log into each account and post there and then.

I’m able to log in once or twice a week and set up a number of posts to go out throughout the week and over the weekend and at any point I can monitor our social streams and any mentions of our business. Best of all, it’s free!

HARO or Help A Reporter Out is a free service that we use to find PR opportunities for SiteVisibility as well as our clients. We get emails through 2/3 times a day with journalists and bloggers looking for sources and quotes for upcoming stories. When we find a journalist or blogger request that’s relevant to us or one of our clients, we’ll respond.

It’s used by some of the biggest news outlets across the world and so can be a great way of gaining publicity for your brand as well as a source of gaining valuable backlinks.

Canva makes design simple! It’s a relatively cheap tool (free or the Pro version is $12.95 per month) that allows you to create designs and images for a range of purposes. It’s easy to use and the tutorials are really helpful. It means you can create professional looking designs easily, without having to be an expert.

I mainly use the tool to create social media images for Twitter and LinkedIn, but I’ve also used it to create case study images and button images across our site. You can set up your companies’ colour pallets, fonts, logos and images to make sure that your designs stay on brand. It’s great!

I use MailChimp for our email marketing and I love it. It’s simple to use and there is a load of support info available should you need it. We’re able to send emails to segments of our email list at ease and A/B testing allows us to review what works well and what doesn’t.

The automation emails are also really useful. Depending on the action someone takes on our site and where they’ve signed up for the newsletter, they’ll then receive a series of automated emails that we’ve set up, with other relevant and useful content. It means we can stay in touch with the people that matter to us.

Quite simply, I couldn’t live without Google Analytics. I use it on an almost daily basis to monitor our websites performance. There are so many things you can do with analytics but typically I’ll look at our sites organic traffic to see which pages are performing well, those that aren’t and use it to inform my marketing strategy.

The Moz Pro package is one that every good SEO agency should own. For me, I find Fresh Web Explorer useful to monitor mentions of “SiteVisibility” and associated keywords across the web on a weekly basis and I find the Keyword Explorer tool extremely useful for keyword research and making sure that we’re targeting the right keywords when creating content/optimising our site. Open Site Explorer is also a great tool to monitor backlinks and find new link building opportunities. When it comes to SEO, it’s a tool I simply can’t live without.

Sean's fave tools


A big thank you to Sean for this brilliant list of digital tools!

Please do look out for future ‘10 Digital Tools … Couldn’t Live Without’ blog posts from additional digital marketing industry experts as we’ll be publishing more of this series soon!

If you’re looking to advance your career, did you know we offer a  Free CV Critique? Start a conversation by sending your current CV to jobs@clockworkTalent.com and our specialist Digital Marketing Recruiters will get in touch with you for a discreet conversation.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all our jobs and news through our social media channels including TwitterFacebookLinkedIn Instagram!

emma lambert digital marketing executive at clockworktalent signature

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6 Reasons To Call Your Recruiter After A Job Interview

You walk out of the building having had an interview for one of the best jobs you’ve ever been put forward for. Who do you call? It’s likely it’s going to be your girlfriend or boyfriend, husband or wife but it should actually be your recruiter…


Your recruiter is the person who championed you into being considered for the job. Whether you were headhunted or applied directly for it, the specialist recruiter is the one this employer trusts and has been discussing the needs and the requirements of this job. They’ve been assessing who has what experience. Making comparisons of skills, knowledge and personality with other prospective candidates shortlisted for this job.

List of my Top 6 Reasons To Debrief Your Recruiter Post Interview:

  • Speeding Up the Feedback
  • Reinforcing That You Want This Job
  • Correcting a ‘Clanger’
  • Provide Additional Information
  • Priming for Job Offer Negotiation
  • Getting Your Recruiter Onside

person using their phone
1. Speeding Up the Feedback

Without being a fly on the wall, your recruiter won’t know when your interview finishes. This means they’d have to risk the faux pas that you didn’t put your phone on silent and it rings in the meeting (you’ll never forgive them for this) or have to wait for you to call. If you forget, they risk possibly missing you before you return to the office. Sometimes not getting the opportunity to speak with you before the employer calls with their feedback first. If you’ve called, the recruiter now knows you’ve finished the interview and can call the interviewer for “gut feel” feedback, if not their definitive decision.

2. Reinforcing That You Want This Job

It’s likely you will be one of several individuals shortlisted for the job. Most of the time it’s your recruiter the employer will turn to discuss their thoughts, then make ultimate decisions from the meeting. It’s essential you call your recruiter first and outline how the meeting went. Your recruiter can then understand whether you hated it or more likely, you loved it and WANT THAT JOB! If you’re not telling the recruiter of your enthusiasm for the job, how do you expect them to fight your corner?

3. Correcting a ‘Clanger’

If there was something which went amiss in the interview, tell your recruiter. A ‘clanger’ is recoverable if it is acknowledged and corrected. We’ve seen someone freeze when a tricky question was poised in the interview but as they’d mentioned this is our debriefing call post interview…. We discussed it with the employer, and ultimately because it was so very “acknowledged” straight after the meeting – it was less of a big deal.

4. Provide Additional Information

Post interview it’s common to suddenly think of “the perfect answer” to a question in the meeting. In your follow-up call with the recruiter, tell them your ideas and they can share them with the employer. This could be taken into account later when the employer deliberates before final decision making!

Extra Info
 

5. Priming for Job Offer Negotiation

Remember your recruiter is probably going to be first to hear about any job offer. If you want to be in the prime negotiating position make sure you call your recruiter and ensure they understand what you’re expecting, what’s essential and what you’re willing to accept.

It’s more challenging to have a low-ball offer and negotiate upwards.

Better to set the expectation from the offset now you know about the company, the challenges, the opportunity, training and perks! Most times your recruiter is paid in relation to your salary, so they want you to get the highest possible offer – so are working in your favour.

6. Getting Your Recruiter Onside

Don’t be afraid of appearing desperate for the job! If you really want the job, need the job – tell the recruiter. Ultimately every recruiter wants the job offer accepted.

Knowing you absolutely want it helps go towards fighting your corner. By all means, play it cool with the employer if you want to (personally, I don’t recommend this. In this competitive job market, better to tell a company if you love the job prospect and that you really want to join them. This passion and enthusiasm can go a long way in swaying decisions.

Handshake
 

Working in partnership with a specialist recruiter means they’ve chosen to put you forward for an interview because you should, and CAN get the job. Keeping in close touch can assist the process, enabling you to better leverage any job offer. It’s worth keeping your recruiter up to date every step of the job selection process, as they can be a huge benefit to you.

Make them earn their fee, get them to champion you into the business and help you obtain your dream job with the best offer!


If you’re a Digital Marketing professional, whether a Specialist or a holistic Digital Marketer, you should be talking with clockworkTalent recruiters who support brands and agencies into hiring the best digital marketing talent. You can call 0203 7514108 to speak with any of our team (or ask for me, Natasha specifically!) or you can email your CV to jobs@clockworktalent.com  for consideration.

We offer a FREE CV critique (use the same email address).  We also publish all our Jobs, News and Top Tips through our social media channels including TwitterFacebookLinkedIn, YouTube & Instagram!

On our website, you can find our job board, where you can apply for specific roles and you can subscribe to our new YouTube channel for videos of our latest Digital Jobs.

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10 Digital Tools Craig Campbell Couldn’t Live Without

Welcome to the first of our new blog series 10 tools I couldn’t live without! This time, we spoke to SEO industry expert Craig Campbell about his favourite tools that make his SEO work that little bit lighter!


 Craig Campbell is a Glasgow based SEO expert who now has over 16 years’ experience in the field. He has single-handedly built an impressive offering of digital marketing services and is a regular face at industry events, online webinars and conferences!

Before we start, here are a few facts about Craig you might not know…

  • The clockworkTalent team first met Craig at the brightonSEO 2016 conference after competing for the top place on the brightonSEO app leaderboard… Craig’s still ranking number 1 on there now!
  • He has th’ most awesome Glaswegian accent, which we coods listen tae fur hoors!

Craig Campbell Headshot


Here are the top 10 digital tools Craig told us he really couldn’t live without!

SEMRush is a great tool for competitor analysis, it can quickly give me a guide as to whether a website or competitor is doing much online. It also has a good auditing feature and now has integration with Majestic SEO and a lot of good additional features coming into play.

Deepcrawl is my “go to” auditing tool. It is an amazing crawler, but over and above that its user-friendly reports and the fact I can easily share this information with clients makes this tool much easier to work with than many other auditing tools.

AccuRanker is a superb tool for checking rankings, the fact you can automate this process and directly send your clients an automated report puts it way ahead of similar tools. This is a great and accurate rank tracking tool that, coupled with the automation makes it an essential part of my process.

I have a virtual computer with these guys, which is fast & reliable and allow me to use my windows based marketing tools on my Mac. Sadly, these tool providers don’t make Mac versions, so I need to run on a VPS.

Link building is a major part of SEO and its ideal to see what links your competition are getting, using a tool like Majestic helps you identify those link building opportunities and help you build your own plan to do some outreach to get links.

Hotjar is a tool you can use to help you understand your website using heat maps to see where customers are clicking, getting stuck or whatever. This will allow you to implement any changes that will enable customers to navigate your website with ease.

This is another great tool that does real-time auditing, you can track changes made to the website and are able to monitor technical and development changes if you have multiple people working on a website. It helps when multiple people are working on one project which can normally be a problem if you don’t use ContentKing to keep on top of this.

Serped has 45+ tools all rolled into one, some of the main features I personally use it for are, uptime monitoring expired domain research and website backups but there are many other features the tool provides that you can use to help you if you are managing multiple websites.

This is a great tool for me, as with many of us we write fast and make mistakes, this plugin helps you correct your spelling and grammar and helps us write better content which is a big part of the website process, so it is key to helping me go about my daily business.

Again, another great tool I used daily as part of my outreach strategy, there are a number of similar tools on the market that all do pretty much the same thing, so it’s just personal preference but with some excellent automated follow-up options, this is my go-to tool for doing outreach.

Craig's favourite Tools


A big thank you to Craig for this brilliant list of digital tools!

Please look out for regular ‘10 Digital Tools … Couldn’t Live Without’ blog posts from digital marketing industry experts as we’ll be publishing more of the series soon!

Did you know we offer a FREE CV critique? Get in touch by sending your current CV to jobs@clockworkTalent.com.

On our job board, you can apply for specific digital roles and you can subscribe to our new YouTube Channel for extra information about our latest Digital Jobs. We also post all of our jobs and news through our social media channels including TwitterFacebookLinkedIn, YouTube & Instagram!

emma lambert digital marketing executive at clockworktalent signature

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